This post was originally written in Italian by Paolo Gambardella. It has been translated by an AI agent and may contain inaccuracies.
Every six months a new piece of technology comes out and people start getting excited, declaring on one hand that we’re done for, that we’ll all end up washing dishes; and on the other that we’ll never have to work again and life will be wonderful for everyone. All of it accompanied by the same case studies every time, heavily inspired by the worlds of video games and science fiction.
I don’t fall for it anymore, thank God.
There is nothing that can replace the human ability to communicate with other people. This includes:
- playing music for other people
- telling stories to other people
- informing other people
- listening to other people
Imagine for a moment that we had a programme capable of creating a complete game. Production, programming, art direction, design, quality assurance, sound design — the lot. You’d still need people who could walk into a room and make others feel something. A conductor, capable of telling compelling stories, creating memorable experiences, entertaining. No programme can do that, because the moment something like that becomes automated, it loses its novelty.
I therefore think this is the time to be more serious about things, not to give up. Your mind, your physical abilities, and the way you read a context will carry more and more weight — precisely because they are human and unique.
This is also the area I’ve invested nearly 10 years in through teaching, and the reason this blog is still going.
Have a great week — now get to work!