I have this client now who has simple but very effective techniques to clarify things and express his concerns. He opens a Microsoft Paint instance and starts drawing.
He shares the screen with me and, with simple shapes, describes what I presented him, asking questions. Then he passes to express his concerns and makes his change requests.
And then I have another iteration to work on. No need for complex software or subscriptions. MS Paint and simple shapes are more than enough to discuss anything. God bless this simple but effective techniques.
Any video game sets up routines for the Players. Certain genres, like RPG and survival, are based on the concept of grinding. Grinding is making certain things over and over to achieve certain results. Often related to power-progression.
The art of game design in this case is being able to anticipate when certain tasks become a chore and make them evolve into something else. Usually, there are two steps:
First, you make them automate something
Then you give them the possibility to evolve the system so that the player becomes something new.
An interesting example of that is the game V-Rising. You are a vampire building an empire. And you have chores to do, collect things, craft other things, and so on.
The game lets you build special floors that boost that part, so that the game becomes a matter of designing your castle, more than building the next thing to improve your crafts.
I am European, so I don’t know if Microsoft made this commercial for the Super Bowl or what:
Many thoughts come into my mind, though. I can define the message as worrisome at the very least. I don’t believe in ghouls but I can see greed. Still, I tend to always find the good part in everything. Let’s go with the plot analysis
The ad starts with young people worried about their professional future. One of them wants to have a business, another wants a degree, and so on. The message focuses on an invisible enemy (“they say I can’t…”). My expectation for the rest of it was a revenge-based narrative. Something like “They say this, I show them I can do that”.
Instead, the protagonists accept what “they say” and start using a powerful AI to do the things they love. “Write me the code for my open-world game…”. My? Are you sure that game is yours? “Generate storyboard images for the dragon scene in my script…” Did you feed an algorithm that stole hundreds of artist’s works with your script? So lame!
The campaign perpetuates society’s renunciation of the growth of their future, young people. MS is saying that they should renounce their dreams and put them in the hands of the corporation. I know that they want to announce their service, but the cake is a lie. LLMs are very limited right now. The fact that they are trying to convince creative people to give up on their creativity drives me nuts.
I am also worried about the environment, how much energy and water are these services using?
There are designers and marketers, creative and tricky/boring stuff to do. One thing is always there: both are absolutely necessary for the success of a game. And so, for the success of a company.
A game company is run by business people, but games are made by developers and creative. Sometimes business people are very creative, sometimes developers are very aware of the business of making games.
In 2024, having marketing knowledge will be a boost for professional game designers. If you want to create your games like an artist, you have the opportunity to create your IPs and eventually get rich. But if you, like me, are here to serve other people and businesses you should aim to learn marketing.
Marketing, just like writing and art, is an adjacent space to explore and study. Very important to be aware of it and very few people are. It’s boring as heck, but it’s part of the craft to me.
Imagine you want to create a new team to develop video games. Imagine you have a team of veterans and people with less experience. One of the ways to start is Roblox or UEFN (Unreal Editor for Fortnite).
When you start a new project by creating a team of people who don’t know each other, it’s a good idea to start doing smaller tests. So why not try these systems that already have their basis? In my opinion, it is an excellent opportunity to start.
I am at Gamesforum, a conference on the marketing of games. Organizers gave me a free ticket and I have to say that is worth every single (and inexistent) penny.
The times are challenging for employees. We are seeing many layoffs, changes imposed by platform holders, and global insecurity. I met colleagues and I noticed that those who work as independent are younger than those who are working as employees. It’s crazy, right?
If you are on a successful project, it’s very hard to grow more and more. So the day job is gritty and the pressure is very high.
If you are on an unsuccessful project chances that you will be fired are high
If you are an underdog, there are lots of opportunities to grow! Many skilled professionals are available. Many known tactics for zero-to-one growth and you can probably create realistic plans.
What does it mean to be an underdog?
There are many acceptations to the term underdog, but to me it means:
small scopes, budget, team
ideas more focused on USP, both for product and for marketing
zero-to-one, still few partners/peers/providers
focus on the build, money will be a consequence
Why is it time for the underdogs?
Big players in the market are lost in the age of efficiency. After chasing impossible growth, they are now all-in for profit. They are reviving legacy products, and creating copycats, and they are not building anything new. Being an underdog now means being forced to think of alternatives to production and distribution strategies. It means to dream more and probably better. Who knows, maybe you will be the leader of the future!
When you gain some experience, you happen to work with junior profiles. They are people who need to grow and it takes considerable management and mentoring work. At first, you are inevitably slowed down, but then you see the benefits.
It then happens that you work for clients and your client is the junior. It explains badly, it defines things badly. In that case, you cannot treat him as you would treat a junior in the company, as a subordinate. And that’s great because it helps you understand how to treat people in the best way possible.
I understand a lot of things that I could have handled differently in the past. Considering a subordinate as the expert, which we are forced to do when working with a client, opens the door to many learnings.
Scott Rogers, game designer, master and author of fantastic books needs some help. We are organizing a FREE online conference to raise funds for him.
You can join the conference here. It’s on Sat, February the 3rd. Event link here.
I will give a speech. From Books to Games: My Freelance Journey as a Self-Taught Game Designer
Years ago I had to create my opportunities in game design because the scene here in Barcelona was hard to navigate, to say the least. Thanks to books like “Level Up!” I managed to create my method of getting there. Tomorrow, I will share this method at the conference.
Many talented people have been unfairly laid off. You can start thinking: “Hey, there are seniors from Blizzard open to work, they will never hire me. I am completing my engineering grade!”.
Let me tell you this is a fallacy. When we look at job openings we see very few positions for juniors or for people who didn’t work on a TOP game. Still, the possibilities are many.
The games industry is smaller than you think in number of people. But the games market is huge, opportunities are much more than you believe. Companies often don’t have to publish offers because internal employees know reliable people to hire.
You need to build!
Build your network, build your games, build your career. The job market is not meritocratic at all, it’s not the best that gets the job. The job market is a lot about being in the right place at the right time. Instead of spending your whole day doom-scrolling layoff news, build your future!
People are complaining on a platform owned by Microsoft about the bad decisions that Microsoft made in many people’s lives. This is SO 2024, right?
We need to evolve as a collective. I don’t know the solution, but I think we should first state the problem well. It’s not a black-and-white situation. There are lots of nuances, posting a quote from Satoru Iwata doesn’t reveal the real problem.
The problem is not just greed. There is a whole situation to consider, we spent the last 3 decades experiencing dramatic shifts. It’s easy to lose the big picture. Easier to point the finger.
We need to evolve and think of new forms of collaboration, and different ways of financing projects. We need to improve our way of treating others like we are still doing.
The first step is to stop complaining, feeding the algorithms belonging to the same people that we are criticizing. That’s ridiculous, we are looking like the Pals! A clone of something already seen, now repurposed to serve as milking cows. Stop doing that!
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