I believe that games should speak from themselves and not for the technology that lies behind them.
Example: you make a great game, very successful, then you reveal how you did it. You can say everybody the technological advancements you did.
The other way around bothers me, it’s pure hype and generally speaking BS. Lately, with recent technologies such as AI, many founders are pushing out BS narratives because many investors are looking at the wrong side of things: how to make the development cheaper.
Game development is already very cheap, compared to the distribution and positioning. It’s a matter of selling and make money, more than spend less to produce. If you find the best tech in the World to replace people, many other teams will find it. That will not be a differentiator, in my humble opinion.
That’s why promoting like “we are a new AI-based studio” has the same importance as “we are a new C++-based studio”, and things like that. It’s not interesting at all. And this without considering the blatant fact that players, generally speaking, hate slop.