There is no secret formula to make a successful game, otherwise it would have been discovered already. It’s true, though, that success cases generally involve the right doses of inspiration and pragmatism.
The inspiration is needed to create something novel, something unique, something people wants. When I see games starting from charts and SensorTower reports I already know they are doomed. Games should start from something intimate to someone, and inspiring. It can be a childish fantasy, there is absolutely no need to be a tormented artist.
For instance, think in Royal Match the match-3 game from Turkey: they clearly started from the fantasy of breaking expensive dishes and pots in a royal mansion. Something that many of us had when children, visiting historical places with our family or schools. You need something like that, if you don’t have that do not throw away your money and find it first.
Pragmatism is needed because you need to be very aware of what the market actually wants. In this way, we would have avoided the $80B investment in “the Metaverse” by Meta, for instance. Lots of effort, creative energies involved to try to find the Grail, and for what? It is clear that people doesn’t want VR devices covering their faces. Also Activision/Blizzard, recently presenting a MOBA game for mobile phone with Overwatch IP, for Western audience. People here do not want to play MOBAs, why are you greenlighting something like that?
You need to be inspired by some fantasy and read the room before of starting a new expensive venture, things that I would like to see more here in Europe.



