A short while ago I met a friend who holds a manager position in one of the companies in my city. He told me that new ideas are one of the hardest things to come by.
Starting from that sentence I began reflecting on innovative ideas’ meaning. And I have to say that if I meet this person again, I would have my answer instead of listening as I did.
Every day on the various channels I frequent online and offline I am exposed to so many ideas. Some seem brilliant to me. Others, at least at first sight, do not surprise me. But then I didn’t read well or that person didn’t express well what he had in mind.
Ideas are not lacking. So what is missing from many companies that want to innovate? More ability to discern is lacking.
Discerning which ideas are the best is what is missing. To do that, you need to establish a process. Most games fail because they have no audience. But how come they have no audience?
Very often it’s because we put the workforce on things they either don’t care about or don’t have the skills to do.
We all know that match-3 puzzles are a bottomless pit. These are games that can earn a lot of money. But do we have the ability to create and operate such a game? Does our clique like to do this? Or would they rather make a graphic adventure but are forced to make candies that explode?
- Discernment means the ability to make decisions in n informed and aware way.
- Awareness means not neglecting the intentions and abilities of our team.
- Good marketing and game design is not enough, you need everything in the right context.