“The hardest part of making games used to be getting them to work. Now it’s getting anyone to notice.”
I read this interesting post on the current state of the games industry. I spoke about the rock philosophy a while ago, so the post resonated with me. It’s right, the current problem also of game design is getting attention. The technical side of games is easier today thanks to the many tools we have to choose from.
How can you help as a game designer with the attention? The important here is the “invitation to play”. Your art style, the genre (or genres) you are willing to tackle, how do you show them that your game is different (make a trailer before of the game, said Derek Liu years ago), the memorable moments, the goals evidence, the feedback impact… you have lots of tools to use! It’s not just a marketing thing, modern rock teams should avoid silos and think horizontally: a game design choice is a marketing opportunity. Market research drives game design. And so on.