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Paolo's Blog Posts

First goal for every team

Published by Paolo on 11/04/2023

A team should first demonstrate to themselves and to the World they can develop a complete game.

Whether a team is composed of experienced members or newbies, the first thing should be completing a game.

Some team starts by helping other projects. Some others should probably start with something small. Finally, some others may work on a remake or an existing game adapted to intellectual property.

I like to compare a game development team to a rock band. First, you start doing covers or making your own stuff for small clubs. You cannot start by playing at Wembley Stadium, that’s your dream, but you must be realistic.

There is a lot of energy involved in the development of a game, you have to first prove you work well together.

When you still have nothing out there, talking about huge growth and wonderful disruptions may be frustrating. I respect the ambitions but listen to my humble suggestion: make your games the best you can. Just worry about that when you’re starting.

Unless, of course, the team is composed of at least a core that already faced together their struggles. You need to know how to hit the road together before of going to the sky. Success will come by hard work and only a few times thanks to contexts and events you cannot control.

The power of greed

Published by Paolo on 11/04/2023

Don’t underestimate the powerful influence of greed, when you are designing systems for games. Greed usually ends up devouring every other motivation.

I do not think NFTs are the definitive solution to add the “true ownership” value, honestly. Still, there is something worthful in that concept. In fact, when you decide to invest a huge amount of money in your playful leisure (think in big spenders of f2p games or in collectible card game players) if you remain with nothing after you may probably regret your spending choices.

I appreciate this honest speech, also if I am not 100% into its conclusions. If you have an NFT that lets you chat with the service managers and join a VIP club, then you can eventually trade it. That means that the next person will eventually continue the established relationships. And that leads to community chaos. Maybe I am wrong, but I feel that certain perks need more design iteration.

Looking for a better design test

Published by Paolo on 21/02/2023

A test is very often included in the selection processes for game designers. For junior profiles, without many portfolios, I find this an interesting thing. For the more senior, it is a difficult filter to check. I don’t know if I’m against or for it, honestly.

There are things good and bad in tests

In my opinion, a plus point is that they can reveal the writing skills of a game designer. It’s a key point, especially in these times when work is at least partly remote. It’s important to know how designers express themselves and how much they can be engaging with their writing.

A test also shows the reasoning ability of the designer. The problem is that it is difficult to read the reasons behind certain thoughts with the written medium. Without offering the designers the opportunity to defend their work, we will probably tend to prefer someone who thinks like us.

One thing that has always annoyed me is that there is a lot of work before the test which very often is not considered. You send me a competitor’s game and tell me that I can propose a feature and that I have a week to do it. If I’ve never played this game, studying it well will take me about a week off if I have to work simultaneously. All unpaid work, will not be used by the company. Wasted time for everyone.

But then how to do it?

Avoiding the test completely seems to be a dream. Some companies are gradually replacing it with other practices, though. If it were up to me, I would do the following:

  • Congratulations, you working with us on this project! It’s been 3 years, write a letter to your manager explaining everything you have achieved. You need to imagine yourself in this position 3 years from now. Explain in detail the steps that led you to your dream result.
  • Play game X, try to break it down, and think about what could be improved and for which KPI. Tell us when you’re ready and come to the office to discuss it with your future manager.

Maybe I’m a dreamer and this is not a process for all types of companies. But I am convinced that:

  1. You can get higher-quality information this way
  2. The traditional way is really difficult to evaluate because it depends a lot on who reads the test.

Thank you, bad managers

Published by Paolo on 20/02/2023

This weekend I was sorting out some old notes and papers. I’m one of those game designers who print documents and read them aloud. I don’t know the science behind it, but it’s a method that works for me to find redaction issues in design documents.

Like many, I have participated in countless projects that have failed. There is one common problem in my case: bad leaders. However, I feel like I’ve learned a lot. Working on a game that is later canceled or unreleased is an experience that contains a little death. Especially for creative people, those who would have done it another way. People who are constantly learning about best practices. Who would actually like to put those practices into action. People who have to adapt to a direction that too often has nothing creative about it.

You enter a vicious circle, where you get stressed. Putting the documents in order, I realize that the journey counts for a lot anyway. I hope to get better final results in the next 10 years, but I believe that even working on a hopeless project is a great opportunity. I feel I have to thank all those who have granted it to me and believed in me.

Games that last forever

Published by Paolo on 18/02/2023

I was reading the post from the CEO of Supercell and I connected it to the announcement of 20% annual growth of King’s game Candy Crush Saga. These numbers are not obtained by chance, and finding a game that lasts forever is very hard.

I remember when Candy Crush became a big hit. For the first time, I was seeing people like my mother play a video game. It was easy from Facebook, and friends with smartphones could follow the progress from anywhere. King’s real innovation was technological: the shared progress between Facebook and mobile devices combined with a trendy game.

I remember when Clash of Clans was released for iPhone and iPad. iPad had just been released and Clash of Clans offered perfect gameplay for the device. I used to work at Digital Chocolate and a team from the company ran the Galaxy Life game. Galaxy Life was a version of Backyard Monsters aimed at a wider audience.

Clash of Clans was a better-optimized version for mobile devices that was using the same base. I don’t know how much they were inspired by Galaxy Life, but there were a lot of similarities. Even in the tutorial storyline, for example.

At DChoc, during lunch breaks, I remember colleagues spending time playing Galaxy Life. The game developers themselves found a lot of fun in the game they were working on. And this for me has always been one of the signs to see for the success of a title.

The theme and our subconscious

When you hold any level of Candy Crush Saga in your hands, what you have in front of you is a box of sweets. And you know that too much sugar is not good for you. For people of my mother’s age, but also for my generation, it suggests something childish. 

“You can’t eat all the candy, it’s bad for you!” 

“Okay mom…”

…and you spent the time sorting the candies in the box with your finger!

With Candy Crush you can spend as much time as you like playing with candies. The magic circle guarantees that you will get no diabetes from swiping all those sweetmeat. And you will not get the temptation of eating one!

When I was playing Clash of Clans, I was in an Ikea-furnished apartment, sharing a house with 3 other people. My reckless side was influenced by Northern European design. As an avid reader of fantasy literature, Vikings and dragons were one of my passions. Clash of Clans offered a light take on that theme. Little Vikings were cute and you felt that you had true power over their miserable aggressiveness. The treat was about their village, you weren’t the hero. You were their god. And the color, the clean design, and the ironic courtesy of speech somehow reminded me of those Ikea commercials. Nordic vibes!

How come people still play after so many years?

After the success, King and Supercell had the opportunity to contract talent from all over the World. Thanks to a strong base and great experience, they worked to make these services ever better adapted to all segments of players.

On the player side, however, those who have stayed longer have a sense of prestige they don’t want to lose. They feel they own their games, somehow.

Think of the players who are in the last levels of Candy Crush. They have something in their hands that the newcomer does not – they are more experienced. They overcame more challenges.

Reflect on the players who have seen Clash of Clans evolve from the first few months. They can also be guides for newcomers. They have prestige due to the fact that they are the oldest players of a game that has been since the beginning of the iPad.

Did the original creators of these games think they had these results? I think they definitely believed in their game, but something this big is very difficult to predict. We can draw a lesson from this, though: prestige in a community leads people to stay. The fantasies that can feed this prestige can be various: leadership, power, and greatness are some examples.

The Lens of Gameplay Endlessness

If we want to make a new game and our intention is to break barriers, we have to explore the world of possibilities. We have to try to identify and overcome our prejudices. I would ask those questions:

  • What are the assumptions that make me see the world of video games as I see it?
  • What could I invent to have other choices?
  • What technological barrier could I face to offer something new?
  • What is in the customs and traditions of the society that I can suggest to the Players through my game?
  • How can I introduce a sense of infinite progress of power, greatness, or leadership?

Curiosity and power

Published by Paolo on 17/02/2023

I bounced on this post by a famous French publisher. It is focused on curiosity which is a strong motivational driver:

The point of this post is that Players will be more willing to watch an ad for the reasons at the bottom than for those at the top. Adding a different visual look for the reward after the video ad is enough to give the Players curiosity. Improving the stats (top line), instead, has probably fewer chances to convert a Player because it is giving power. I have two questions here:

  1. What happens when the Players understand that all vehicles are skins (and they will)?
  2. What happens when the Players understand that more speed means higher challenge?

Intuitively, it depends a lot on the gameplay you have and your economy base. For a single player endless runner having a new vehicle can be cool, while improving your speed can cause some extra challenge you maybe don’t want. But in a multiplayer RPG game having 50% more speed of course is a huge improvement.

Trying to evaluate a game in terms of skill, luck and stats is the first step to design a good economy (thanks D. for reminding me that, the other day).

  • A game offers a fantasy to the Players
  • On top of that fantasy, Players may perform a set of actions
  • Those actions should be oriented toward goals
  • In order to reach the goals, the Players have to engage with mechanics
  • Mechanics are based on those three elements: skill, luck and stats
  • Based on that, you can design the game’s economy properly
  • On top of that, rewarded videos can offer meaningful value to the economy
  • On the short term, playing with curiosity is a great idea
  • For the long term, instead, Players that stay more will need more prestige inside of the game!

On experience

Published by Paolo on 15/02/2023

A few days ago I posted an ode to determination and willpower that triggered a number of interesting reactions. Best of all, I had interesting discussions around the topic of professional experience. Two things happened:

  • A claim made by me that says “Willpower eats experience for breakfast” gave rise to bad interpretations.
  • A reading from a skeptical perspective by some dear friends in the industry distorted a bit the message.

Someone interpreted that I underestimate experience. Someone read that I said that willpower is everything and that you don’t need the experience to make great games. That is not the case. What I wanted to say was that we should never underestimate willpower, because willpower is a strong force that often led to creating great franchises. Of course, professional experience is key. But if you have the experience and no willpower, you will probably create a clone, a repetition of something you don’t like. I made a concrete example from the city where I live, Barcelona. A lot of big companies landed here and I know they tried to create new games. And nothing happened. They have the best talent in the World, but probably not enough willpower to make great things. That was my point.

Experience is the real quality needed for a better industry. Our industry will be better if we’ll include more people in it and make more games out of the true experience.

Professional experience is something that:

  • You wish you had when you look for your first job.
  • You are building, when you practice your job
  • You possess, when you have invested a lot of time doing your work.

The discussion will be geared toward game designers, but perhaps some concepts can be extended to other profiles.

When you want to have experience

A lot of people get to finish their studies and find themselves faced with a mountain to climb. We wish we had a job, but we find ourselves rejected for lack of experience. We seem to be in a vicious circle: I don’t have a job because I don’t have experience because I don’t have a job because…

How to get out of the circle? Well for me there are a few points to consider:

Do you have enough willpower to want to be a game designer?

In this case, you simply have to be a game designer. Sleep at least 8 hours a day, wake up rested, and think about what to do. Every single day work on a project, it can also be a personal project. When you have something finished, you have to make ordinary people try it. You will never learn real game design from game jams. Because in game jams there is the most important part missing: the player. You must be present at the session and record everything. Jot down what you have learned and iterate at least once. After iterating, publish everything on itch.io, for example. Put your work out!

Do you need a job for economic reasons?

Look for a job even if it is not in game design. The richest people I know started out doing jobs they didn’t like! Maybe you discover something else, what do you know?

When you’re getting experience

When you are getting the experience you will be junior, mid, or senior. Depending on your level of experience, you will have different challenges ahead of you.

When you are a junior your goal is to bring out that special something that made the miracle of getting a job to happen. Remember that you are not there solely because of your talent. You are there because of a number of issues that you do not control. The best way to repay this grace is to truly express yourself.

Recognize that you have been fortunate and start giving support to more experienced people. Learn from them by helping them. If you have an opinion, express it. If you have a contradiction, keep it to yourself. If your superior seems to know less than you do, that’s okay-it’s normal. It may depend on your inexperience or it may be true. Sacrifice yourself and do your job.

When you are mid, your challenge is to learn to be disciplined. In fact, very often being a mid means feeling like a senior who hasn’t made it yet. You are not a senior, you are mid! Fall in line, young man! Do your homework, participate in interesting discussions respectfully, and above all: study!

When you get home, don’t stand in front of the PlayStation streaming with friends who want followers. You are not a gamer, you are a game designer. You need to devour any book, podcast or YouTube video you can find. You need to start structuring your own method, your own special sauce! Don’t worry about Internet coaches talking about “work-life balance.” Your work is part of your life, and in your life there is work. Become the best you can be, instead. The balance will come later, after the right effort. You are here to build something great.

When you are a senior, you don’t need to be told what to do. If you have done well on your path, you will have your own more or less formalized method. You need to understand the business behind the project and give up your prejudices in the name of growth. Your manager will help you grow. You have to learn from this person. If you feel you have nothing to learn, dedicate yourself to the project. And if the project is going nowhere, move on: you are not a tree!

Don’t forget to expand your network of people a lot. I know you work long hours, so use your free time to get out and meet as many people as possible. If you can join a local community all the better. If you can teach somewhere I assure you it is a wonderful experience.

When you have experience

When you have a lot of experience you might even find yourself unemployed. We’re seeing that these days across the whole technology sector.

Many people will be looking for work, and your time will come to find it. Don’t lose sight of your mental and physical health and keep pressing on. You have always made it, and you will make it!

If, on the other hand, you are considering going it alone, I am an advisor and I suggest you give it a try. Unless you have a big business vision, don’t become an entrepreneur: become a freelancer. Remember the big difference:

  • Freelancers are like employees: they earn when they work.
  • Entrepreneurs, on the other hand, earn when they sleep! They earn from what they have built. And it’s hard to be on that side if you have never been.

And that’s it! 🙂

Pay-to-win is a necessary evil

Published by Paolo on 14/02/2023

Many developers working in the free-to-play arena declare themselves against pay-to-win. Pay-to-win is a series of flows geared toward getting players to pay for free games by tapping into their competitive motivations.

  • Are you stuck on a level? Buy a set of boosters.
  • Did you almost make it? Pay for extra movement.
  • Want to advance faster? With these gems, you can skip the waiting times.
  • Need to level up your characters? Buy card packs.

If we analyze the top-grossing rankings, we realize that in the top positions, there are only games that have these pay-to-win dynamics. This leads me to think that to create a service that is sustainable, it is inevitable to think in pay-to-win dynamics.

Instead of being against and working against the success of a service, it would be good to understand that many people find a sense of satisfaction in overcoming frustration. And capitalizing on this, in the context of the game, is an almost unbeatable way of generating profits.

Side projects are important

Published by Paolo on 13/02/2023

Every designer should have a side project to learn.

Every company should allow their designers to have it.

The reality is not always this. Very often we designers have side projects and keep them secret. Companies sometimes do not accept an employee’s chance for success and so block it.

Those that allow them will have better-trained professionals. There is no possible training that equals a project created with the purpose of learning.

Designers:

  • Be determined
  • Look after yourself
  • Focus on remaking old games adding something spicy
  • Try to overcome your need for validation
  • You are there to learn

Design and marketing chats

Published by Paolo on 10/02/2023

Yesterday I was at a conference dedicated to digital marketing for video games and apps. I met old friends and met new people.

I have noticed a specific trend at these events. When I talk to someone who works in marketing, the conversation usually veers a lot toward game design. Marketers in general want to know more.

When I meet a fellow designer, instead, the conversation turns more to the market and the challenges it faces.

Singular, but that’s how it is. It’s often easier to talk about your profession to someone who does something else.