Every game creator I know, every company I worked for, always wants a thing: that the Players stay with them until the end of content.
On f2p games the more the game stays in the market the more this is hard to reach. For premium games, games with an ending, it can happen. Still, in most cases it doesn’t. The vast majority of people do not complete the games they purchase. And the trend is going worse as we have so many great games published every month.
The question I have is: is that important? One may think that if the Players complete a game then maybe they will buy its sequel. Another can say that if the Players stay until the end it’s because they loved the game.
Well, I think of me and it’s not always the case honestly. There are games I loved and that gave me tremendous emotions that I have never completed. The reason is not important here.
That’s why in game design we like to talk about the moment-to-moment. The important thing is that the Players enjoy stay in our game while they stay. It doesn’t really matter if they don’t complete the game. If we provided them enjoyment, engagement, challenge and motivation during that time that is where the real value of games is.