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Category: Personal

Are you an artist or an entertainer?

Published by Paolo on 25/01/2024

There is a World crisis and our beloved games industry is not immune from that. 2024 just started and we are already seeing many people losing their jobs. Everyone is worried, someone wants to help with suggestions and experience.

One of the most common messages is “Have you lost your job? Build your own thing!”. I am not sure I agree with that statement. I have learned the hard way that you are either the artist or the entertainer.

In case you are an artist, you will tend to obsess with something. You can get lost in small details, but there is great news: you have the chance to become very wealthy. If you want to make money with games you should do your games.

In case you are (like myself) an entertainer, I am afraid that is better to work on projects made by others. Help them land down their visions. Facilitate the right tools to decide how the game will be. My bank account will never have seven figures like that, but hopefully, people will remember me as a great guy to work with.

Not any tips are good for us, the first thing is to understand who we are deeply. And to do that you need to try things out. Can I be an entertainer and an artist? Or, can I be 5 years an artist and 10 an entertainer? Who knows, maybe I can.

Top game design voice badge

Published by Paolo on 12/01/2024

I have been on LinkedIn for 14 years. I use that platform a lot because of my personal branding activities. When I was fired from Digital Chocolate, because of a bad relationship with my direct manager, I decided to become the best game designer I could possibly become. Part of my strategy involved starting to share my ideas and discoveries of this complex micro world.

In fact, you need to explain things to others to become a recognized expert. It’s not just walk the walk, you need to talk the talk. Also, the language of business is not my native one, so I needed a tool to improve my English. I needed to find my own voice.

And the results are good, I have a healthy small business with my clients. Also, when I go to local meetups often I am reached by people that I don’t know who thank me for something related to my writings and videos. I can say that I feel I am in a good way. Of course, many things can happen and I can screw everything up with a mistake. In fact, pushing your ideas out there is no easy task.

Collaborative articles

For all this, I have never received any badge of any sort. But then LinkedIn published a new feature, called collaborative articles. That feature is probably meant to substitute experts in certain fields in the future. I honestly hate it. So I decided to take action.

Every morning I do this:

  1. I select randomly 5 collaborative articles on Game Design
  2. I copy one of the questions, also a random
  3. I paste it on Bing AI
  4. Then I copy and paste back part of the answer

Tadaaa! In just 10 days I got my badge. It was just grinding, nothing more. These social networks don’t care about the true value of their content.

My GOTY

Published by Paolo on 01/01/2024

Data speaks clearly. In 2023, the game that I absolutely played the most was Vampire Survivors.

Small team, simple idea, true indie gem. Simplicity at its finest. Nothing more to add, this was my personal GOTY.

Happy New Year everybody!

Wishes and hopes for 2024

Published by Paolo on 29/12/2023

I want to spend two words to write down my hopes and desires for 2024. I will not write any forecast, those are for non-creative people. People with no vision, people who look for an impossible low risk. A forecast is something to convince people to give money to other people, nothing more. I am a creative person, I don’t believe in forecasts and I prefer to write my wishes.

First of all, I hope that next year will be at least the start of a new way of making games. Companies should think of new kinds of contracts and compensations for their employees. Currently, a professional contributing to generating billions will eventually fall in a round of layoffs. Imagine, you create a new character like Spider-Man and other people will get lots of money. And then you are fired. The others, instead, will continue to make money forever. This is plain absurd. Since job stability does not exist, also contracts should adapt.

I hope to see new fresh concepts for mobile games, as second thing. Currently, the industry is trapped in concepts that have nothing to do with actual game design. Good game design is about understanding an audience and its needs. The industry, instead, is talking about “User Acquisition”, hybrid casual, web3, and things that are not interesting for the Players. I hope to see more fresh concepts, with a renewed interpretation of genres.

Third, I wish to see more people building businesses that last 100 years. We are too much immersed in the mentality of fast success. When we see the most successful businesses, they are built in decades, not years. All these people that have been fired this year, plus the people that will be laid off next one, could build awesome things. They have also the power to let fresh energies enter the industries. Start from team building, maybe creating content for Fortnite or Roblox. Start from the team, while you build a strong vision.

The web shops are popping out, so I hope to see more platforms that will help create a community among gamers. This is my fourth and last wish. Things like Steam but not so focused on PC games. Something that relates also to mobile games. Maybe letting the Players add mods and content to some games. That would be awesome. Too much AI bullcrap this year, the best content comes and will always come from real human beings!

Have a great year y’all!

New Year resolution #1: dealing with my perfectionism

Published by Paolo on 11/12/2023

Yesterday I was thinking about my personal projects. I never closed one in my entire life. Why am I procrastinating so much? Some of them are still interesting to me. Yet, I cannot manage to finish them. That is a problem I want to solve, take this as my first New Year resolution.

Probably one of the problems is my perfectionism. I started these projects from the simple concept of Ikigai. Ikigai means “the pleasure you have in doing things every day”. But then my perfectionism kicked in and somehow I got burnt. For some projects I had also some other people involved, waiting for me to close them. What a shame!

Well, I announce today that this has to change now. Less perfectionism and more acceptance of my limits are the way I intend to take.

My testimonial book

Published by Paolo on 30/11/2023

Today in the morning I sent many emails to my clients to ask them to write a brief endorsement for me. Let’s hope to get enough answers!

The fact is that I lose many opportunities because new potential clients ask me for a portfolio… and I cannot show anything at all! In fact, for each project, I sign contracts that include an NDA. I cannot reveal anything about the project I am working on.

That’s why my idea is to have people speak about me. A testimonial book to show potential clients the moment I introduce myself. I prepared a document on Google Docs for each one with their face, name, title (at the moment we worked together), and the space to leave a few words.

I am excited and at the same time worried that not more than 30% will answer my request. That’s because writing an endorsement for someone is not a trivial task. Especially when the language is not your native one. I asked them to use the English language.

We’ll see, I suppose.

The games I finished

Published by Paolo on 18/11/2023

Yesterday I went to the ending ceremony of a master on game development, here in Barcelona. One of the teacher told the students: you finished a game. And that is a lot. Lot of people that sell themselves as experts cannot say the same thing.

Well, that sentence struck my hearth. I immediately thought about the games I finished. All of them were games made by companies. Games that I liked to work on, but games that I don’t care about. Every single game was not successful.

First I finished Lucky Turkey, an arcade 2.5D shooter.

Then I moved to Barcelona and I worked for Zitro. I worked on a couple of games, the one I remember better was Taco Mania.

Then I was hired by Digital Chocolate where I worked on a GaaS called Blackjack Buzz up to the first playable (demo). I have to say that the final game was a polished version of that. And it didn’t worked on the market.

Another game I worked on and completed was Hovercabs, an endless runner. The company closed right after release, so I had no time to work on liveops for that.

After that I worked basically on a bunch of uncompleted projects. Also personal ones, I had no luck nor the strength to bring ideas until the end.

This has to change. Now or never.

I am (not) a freakin TikToker

Published by Paolo on 10/10/2023

Living as an underdog has its challenges. I own my time, but that income is unstable. I have a pretty austere lifestyle and few expenses. And I live in a place with free healthcare and stuff like that.

Still, I need to get some extra income for bad times. That is why teaching is the first resource for me. I love to teach and I am good at it.

My target audience is students between 18 and 25 years old. And they are on TikTok. That is why I started a TikTok channel. I already hate myself, but the important thing is having fun and connecting with people here.

Wish me luck.

Freedom, security and work-life balance

Published by Paolo on 15/09/2023

In our career, like in other areas of our life, we play with two main things: security and freedom. The general rule is that the more security less freedom. The more freedom less security.

  • When you go alone as a freelancer, you have more freedom but less security, in theory.
  • When you work for a company, you have more security but less freedom. Also, in theory.

The reality is that often is safer to go as a freelancer. In fact, if you lose one client you have another couple backing you up. And regarding freedom… well, you have the worst possible boss: yourself.

When you work for a company it’s true that you have less freedom of choice, but the security thing… You can see the latest news, companies are firing the people who contributed to making millions. Is that security? I feel more safe as independent, honestly.

It’s about work-life balance

How to deal with security and freedom? Think about your work-life balance. And with that term, I don’t mean the same that everyone means. I don’t mean the time you spend at work versus the time you spend with the rest of your life. That is not the way I see it.

To me, work is part of life and not a separate thing to balance against life.

  1. Where do I want to live?
  2. Why am I doing this?
  3. Who are the people I am dealing with every day?
  4. What are the challenges I am facing right now?
  5. How will I solve the problems I have?

In this order, in my case. Work-life balance to me is about working on the balance of work-related things in my life.

Right now I am a freelancer with great clients. Tomorrow I will be leading a team in a big company. Or tomorrow I will run my own agency. It doesn’t really matter.

The important thing is to focus on the present because that influences this very moment. It’s a matter of security and freedom, looking at them with the lens of discernment. Work-life balance it’s not about what it could be. It’s about what it is.

The mission of Sentendo

Published by Paolo on 19/05/2023

My mission.

This is day two since the big decision. Yesterday I published a banner. Today I have another claim better suited to online communication.

I want to tell you a little about my vision. When analyzing the target audience of a game, first of all we have to find the right fantasy to meet. Fantasy is the aspirational aspect of the game. Being a juggler, traveling the whole world, traveling through space. Some fantasy can be abstract. Think of Candy Crush Saga, which offers the fantasy of ordering an open box of sweets. Or Clash Royale where the fantasy is to dominate the opponent.

It’s about understanding people’s dreams and desires to resonate with them on a deep level. And it’s not something abstract. I have developed a very practical method to do it. My secret sauce that makes me have happy customers all over the world.

A compelling fantasy helps create more engaging experiences. And this translates into concrete numbers. Two KPIs that measure the result of a good strategy of this type:

  1. Average session time: you know those games that make you forget what time it is?
  2. Average number of sessions per day: you have a free moment, you decide to open the game again to be able to disconnect. The number of times you open the game is a clear sign of interest.

It is a question of carrying out a qualitative research of the gaming market aimed at:

  • analysis of existing games in this light
  • engagement with their communities
  • competitors playtest to structure the whole design of the game or feature (in case of live operations)

The process takes the form of deliverables that vary from a simple power-point to playable prototypes. Passing through spreadsheets, which are the most used tool by game designers. I design concrete levels in Unity and craft narratives using the most common tools.

I truly believe in this vision and I am pleased to share it with you readers. Wish me luck!