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Author: Paolo

Curiosity and power

Published by Paolo on 17/02/2023

I bounced on this post by a famous French publisher. It is focused on curiosity which is a strong motivational driver:

The point of this post is that Players will be more willing to watch an ad for the reasons at the bottom than for those at the top. Adding a different visual look for the reward after the video ad is enough to give the Players curiosity. Improving the stats (top line), instead, has probably fewer chances to convert a Player because it is giving power. I have two questions here:

  1. What happens when the Players understand that all vehicles are skins (and they will)?
  2. What happens when the Players understand that more speed means higher challenge?

Intuitively, it depends a lot on the gameplay you have and your economy base. For a single player endless runner having a new vehicle can be cool, while improving your speed can cause some extra challenge you maybe don’t want. But in a multiplayer RPG game having 50% more speed of course is a huge improvement.

Trying to evaluate a game in terms of skill, luck and stats is the first step to design a good economy (thanks D. for reminding me that, the other day).

  • A game offers a fantasy to the Players
  • On top of that fantasy, Players may perform a set of actions
  • Those actions should be oriented toward goals
  • In order to reach the goals, the Players have to engage with mechanics
  • Mechanics are based on those three elements: skill, luck and stats
  • Based on that, you can design the game’s economy properly
  • On top of that, rewarded videos can offer meaningful value to the economy
  • On the short term, playing with curiosity is a great idea
  • For the long term, instead, Players that stay more will need more prestige inside of the game!

On experience

Published by Paolo on 15/02/2023

A few days ago I posted an ode to determination and willpower that triggered a number of interesting reactions. Best of all, I had interesting discussions around the topic of professional experience. Two things happened:

  • A claim made by me that says “Willpower eats experience for breakfast” gave rise to bad interpretations.
  • A reading from a skeptical perspective by some dear friends in the industry distorted a bit the message.

Someone interpreted that I underestimate experience. Someone read that I said that willpower is everything and that you don’t need the experience to make great games. That is not the case. What I wanted to say was that we should never underestimate willpower, because willpower is a strong force that often led to creating great franchises. Of course, professional experience is key. But if you have the experience and no willpower, you will probably create a clone, a repetition of something you don’t like. I made a concrete example from the city where I live, Barcelona. A lot of big companies landed here and I know they tried to create new games. And nothing happened. They have the best talent in the World, but probably not enough willpower to make great things. That was my point.

Experience is the real quality needed for a better industry. Our industry will be better if we’ll include more people in it and make more games out of the true experience.

Professional experience is something that:

  • You wish you had when you look for your first job.
  • You are building, when you practice your job
  • You possess, when you have invested a lot of time doing your work.

The discussion will be geared toward game designers, but perhaps some concepts can be extended to other profiles.

When you want to have experience

A lot of people get to finish their studies and find themselves faced with a mountain to climb. We wish we had a job, but we find ourselves rejected for lack of experience. We seem to be in a vicious circle: I don’t have a job because I don’t have experience because I don’t have a job because…

How to get out of the circle? Well for me there are a few points to consider:

Do you have enough willpower to want to be a game designer?

In this case, you simply have to be a game designer. Sleep at least 8 hours a day, wake up rested, and think about what to do. Every single day work on a project, it can also be a personal project. When you have something finished, you have to make ordinary people try it. You will never learn real game design from game jams. Because in game jams there is the most important part missing: the player. You must be present at the session and record everything. Jot down what you have learned and iterate at least once. After iterating, publish everything on itch.io, for example. Put your work out!

Do you need a job for economic reasons?

Look for a job even if it is not in game design. The richest people I know started out doing jobs they didn’t like! Maybe you discover something else, what do you know?

When you’re getting experience

When you are getting the experience you will be junior, mid, or senior. Depending on your level of experience, you will have different challenges ahead of you.

When you are a junior your goal is to bring out that special something that made the miracle of getting a job to happen. Remember that you are not there solely because of your talent. You are there because of a number of issues that you do not control. The best way to repay this grace is to truly express yourself.

Recognize that you have been fortunate and start giving support to more experienced people. Learn from them by helping them. If you have an opinion, express it. If you have a contradiction, keep it to yourself. If your superior seems to know less than you do, that’s okay-it’s normal. It may depend on your inexperience or it may be true. Sacrifice yourself and do your job.

When you are mid, your challenge is to learn to be disciplined. In fact, very often being a mid means feeling like a senior who hasn’t made it yet. You are not a senior, you are mid! Fall in line, young man! Do your homework, participate in interesting discussions respectfully, and above all: study!

When you get home, don’t stand in front of the PlayStation streaming with friends who want followers. You are not a gamer, you are a game designer. You need to devour any book, podcast or YouTube video you can find. You need to start structuring your own method, your own special sauce! Don’t worry about Internet coaches talking about “work-life balance.” Your work is part of your life, and in your life there is work. Become the best you can be, instead. The balance will come later, after the right effort. You are here to build something great.

When you are a senior, you don’t need to be told what to do. If you have done well on your path, you will have your own more or less formalized method. You need to understand the business behind the project and give up your prejudices in the name of growth. Your manager will help you grow. You have to learn from this person. If you feel you have nothing to learn, dedicate yourself to the project. And if the project is going nowhere, move on: you are not a tree!

Don’t forget to expand your network of people a lot. I know you work long hours, so use your free time to get out and meet as many people as possible. If you can join a local community all the better. If you can teach somewhere I assure you it is a wonderful experience.

When you have experience

When you have a lot of experience you might even find yourself unemployed. We’re seeing that these days across the whole technology sector.

Many people will be looking for work, and your time will come to find it. Don’t lose sight of your mental and physical health and keep pressing on. You have always made it, and you will make it!

If, on the other hand, you are considering going it alone, I am an advisor and I suggest you give it a try. Unless you have a big business vision, don’t become an entrepreneur: become a freelancer. Remember the big difference:

  • Freelancers are like employees: they earn when they work.
  • Entrepreneurs, on the other hand, earn when they sleep! They earn from what they have built. And it’s hard to be on that side if you have never been.

And that’s it! 🙂

Pay-to-win is a necessary evil

Published by Paolo on 14/02/2023

Many developers working in the free-to-play arena declare themselves against pay-to-win. Pay-to-win is a series of flows geared toward getting players to pay for free games by tapping into their competitive motivations.

  • Are you stuck on a level? Buy a set of boosters.
  • Did you almost make it? Pay for extra movement.
  • Want to advance faster? With these gems, you can skip the waiting times.
  • Need to level up your characters? Buy card packs.

If we analyze the top-grossing rankings, we realize that in the top positions, there are only games that have these pay-to-win dynamics. This leads me to think that to create a service that is sustainable, it is inevitable to think in pay-to-win dynamics.

Instead of being against and working against the success of a service, it would be good to understand that many people find a sense of satisfaction in overcoming frustration. And capitalizing on this, in the context of the game, is an almost unbeatable way of generating profits.

Side projects are important

Published by Paolo on 13/02/2023

Every designer should have a side project to learn.

Every company should allow their designers to have it.

The reality is not always this. Very often we designers have side projects and keep them secret. Companies sometimes do not accept an employee’s chance for success and so block it.

Those that allow them will have better-trained professionals. There is no possible training that equals a project created with the purpose of learning.

Designers:

  • Be determined
  • Look after yourself
  • Focus on remaking old games adding something spicy
  • Try to overcome your need for validation
  • You are there to learn

Design and marketing chats

Published by Paolo on 10/02/2023

Yesterday I was at a conference dedicated to digital marketing for video games and apps. I met old friends and met new people.

I have noticed a specific trend at these events. When I talk to someone who works in marketing, the conversation usually veers a lot toward game design. Marketers in general want to know more.

When I meet a fellow designer, instead, the conversation turns more to the market and the challenges it faces.

Singular, but that’s how it is. It’s often easier to talk about your profession to someone who does something else.

Review of the book “The Secret Science of Games”

Published by Paolo on 09/02/2023

I finished reading the book “The Secret Science of Games” written by John Hopson. There are very few books written by people with extensive experience and for me, they are a real treasure. The book focuses on Games Research, a discipline that deals with connecting game designers with players.

the book is live here

What I liked

John has worked on hugely successful titles such as Destiny, Halo, Fable, etc. You can feel his experience in his thought which have a clear point of view. Reading the book you understand the importance of seeing real people play your games.

Particularly interesting reflections on the importance of being quick and frugal at times to be effective. It is not always necessary to wait for a complete report. Game research is perceived as something slow and precise, but John points out that it is not science. That game design still has a creative and artistic side that depends on personal sensibilities that go beyond numbers and hypotheses.

The length of the chapters is perfect. With a coffee, you can read yourself a complete chapter. This means that in breaks from work, I read everything. The length of the book, at around 200 pages, also makes it a booklet that you want to have on your desk.

Finally, the final section on case studies is very passionate and candid. We realize the challenges of our profession and how we must never underestimate that silent part of our players. Very often we refer to online reviews and opinions, but those who communicate there are usually a specific type of player who does not represent the entire community. All are very well specified in the book.

What I’ve missed

I am quite a visual person. People in such a demanding profession as John usually don’t have all the time in the world to write a book. The result is that the book is made up of many words and no images. I missed images and diagrams in certain passages, to better understand the decisions made following discoveries in the laboratory. I would have also liked to see organizational charts to understand how to structure a team.

Another thing I would have liked to see is tips on how to do game research when you’re not Bungie or Microsoft. When you’re part of a small, independent team. When you are trying to create something well done to attract investors. I’m sure game research can be done at that stage, and you must. Game research and quality assurance are very often sacrificed, and this affects the final quality of the product.

Three quotes that I loved

“Games research lives somewhere in between scientific rigor and creative disorder”

pag. 37

“If I can’t find a quote or a snippet of video to support a statistic, I’m probably looking at the wrong statistic.”

pag- 104

“A good tutorial or hint system is one that guides the player as completely as they need, while offering them the opportunity to turn away from the path”

pag- 187

Game design is delicate

Published by Paolo on 08/02/2023

If you impose your view too much times, I will probably give you reason. I will not fight for my ideas. It is better to support yours, if you are the leader.

Still, I will probably have a bit more of experience designing games. Also if you will probably have more experience in managing a company. I will say you my point of view once, maybe twice. Then I will accept your, no matter what.

Maybe you were right and I am wrong, maybe you lost an opportunity.

The battle between creativity and business

Published by Paolo on 07/02/2023

I was reading thoughts on the cancellation of Apex Legends and Battlefield. Every time I read these studies I’m experiencing déjà vu. There are some clear signs that can be spotted in time but are ignored for some reason.

Surreal expectations

I have often worked with business leaders who have very ambitious numbers in mind. The best way to proceed is to try to invest the right amount and analyze the results. Based on those, work to improve them. It is impossible to expect even before starting production to reach champion numbers.

Requiring people to change their favorite game

That there are some blockbuster titles in today’s market that people won’t budge from. Creating a shooter hoping people would abandon Garena Free Fire is a dream and always will be. And the same goes for so many other games.

Wanting a game to grow beyond any limit

Many companies depend on shareholders who want to see growth every year. If this growth doesn’t go as expected, the companies cancel the games. Growth is often promised by the CEOs of these companies. Too often ignoring much of the roadmap that is in the hands of developers.

Every type of game has a limit, after all. And this limit is difficult to reach in the red oceans. Overcoming it is a dream. And back to the first point.

Lack of dedication makes sketchy games fail

Published by Paolo on 06/02/2023

I helped a company develop hyper-casual games for over a year.

From a pure game design perspective, hyper-casual games have been a breath of fresh air for mobile gaming. Some publishers have started publishing outlandish ideas in an environment full of best practices and mechanics that are too similar to each other. There was a serious opportunity to make great leaps forward in mechanics.

However, the hyper-casual game development process requires investing very little in uncertainties. What has been missing for me is dedication. Build a game in a week, feed the algorithm, CPI too high, out. Make another game. This type of process conflicts with the initial vision.

We can blame Apple for being so unthrifty with its business partners. And we will be right. But we must also look at the beam in our eyes. Games must be made extremely well, this is a refined craft. Players deserve well-crafted experiences, not a series of sketchy ideas. You need to offer a fantasy, a vision and care about every detail. Impossible to do that in a week.

Read the bold statement here.

Design concrete experiences

Published by Paolo on 03/02/2023

The main problem with the vague concept of Metaverse is that it is an experience without a central point. This year I saw the presentation of many metaverses online. All promise exploration in a three-dimensional virtual world with personalized avatars.

While exploring, you can generally meet and interact with other people. Specific content can be accessed, depending on the metaverse. Sometimes it’s about listening to music. In some other cases, you can visit museums.

And so what?

There are no reasons enough to involve people. A video game has goals, obstacles, rewards, and so on. Generally, a video game also offers the elements of a metaverse but in higher quality. These elements are created around a concrete gameplay experience, not around “whatever”.

This also allowed people to meet and ignore the rules of the game. See the case of GTA and Fortnite. When a video game is successful can also become a meeting point for people. A platform through which a brand can choose to invest in the promotion of its products.

The same argument doesn’t work the other way around. It is absurd to think that people install and frequent a virtual space without any purpose. It is necessary to think about which concrete experience to offer the player.

In 10 years maybe it will be possible to switch from one game to another without too much waiting and navigating the menus. This would be a step forward that would make life easier for hardcore gamers. But the change is always due to a desire to face a certain type of challenge and live a concrete experience.

Sometimes it seems that the dream of some marketers is to trap people in a space where they can be bombarded with advertising. This doesn’t work and never will. The human being has its limits but is capable of recognizing easy tricks. Especially nowadays where everything is connected and opinions spin and influence people.