Today I started with a brand new client, the first client of the year, and I am happy. They onboarded me in the project and already gave me my first things to do.
When you start with a new game, the first thing you need to do is to engage with the target audience. There is nothing more important than that, actually the best games are designed to steal audience from other games. By being better, by removing frustrations and steps that aren’t fun. That’s what I did today, while starting taking notes and research.
The real challenge is that, also if games are designed for people, you need as a designer to convince stakeholders first. So, in a sense, it’s like you are designing for them not for the final audience. The secret is to include them in the overall audience, trying to transport them in an empathetic state where they can really feel the power of your verbs, and so on.