I helped a company develop hyper-casual games for over a year.
From a pure game design perspective, hyper-casual games have been a breath of fresh air for mobile gaming. Some publishers have started publishing outlandish ideas in an environment full of best practices and mechanics that are too similar to each other. There was a serious opportunity to make great leaps forward in mechanics.
However, the hyper-casual game development process requires investing very little in uncertainties. What has been missing for me is dedication. Build a game in a week, feed the algorithm, CPI too high, out. Make another game. This type of process conflicts with the initial vision.
We can blame Apple for being so unthrifty with its business partners. And we will be right. But we must also look at the beam in our eyes. Games must be made extremely well, this is a refined craft. Players deserve well-crafted experiences, not a series of sketchy ideas. You need to offer a fantasy, a vision and care about every detail. Impossible to do that in a week.
Read the bold statement here.