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Kids are the base of your tree

When you think about your new game’s target audience, think about its childish version, too.

Many people consider video games something childish. Data shows that adults play video games. Children are the people who have the most time to play. They can become attached to the intellectual properties we create.

When we design a new game, we tend to think about people who are like us: adults. In case we have to design a game for children, it is more natural to think of a child audience.

If we design for the mini version of our players, too, we have the chance to create a more accessible and memorable experience. Some say we have to think of our audience like a tree. The target audience is the branches, but the trunk is very important.

The players of our products have all been children. Some of them have children. When we design our games we always think of children as well. This is how memorable intellectual properties are created.

Adults become attached to characters and worlds based on elements they can associate with their own life and context. Children do it experientially.

If we make an effort to always think of a child playing our game, the experience itself will undoubtedly be better. That is valid for any kind of game. Yes, also gambling.

Published inGame Design

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