Skip to content

Tag: insight

Game designers in 2023

Published by Paolo on 02/02/2023

The Deconstructor of Fun team has written predictions for 2023. I would like to give advice to game designers who will be working on the new challenges the year promises.

#1 Organic Discovery Will Be Deceased

Working for mobile games means working with two gatekeepers who are constantly changing the tables. This brings various headaches and also affects the work of us game designers.

There are always winners, and if we look at the rankings over time we see that Google and Apple reward the oldest successful games. Many try to take away their primacy, but it is difficult since they are the favorites.

The article says:

The end of discovery also means that there will be no indie breakouts from small indie developers. Instead, the indie developers will have three options. 

  1. Sell their game to a safe harbor, such as Apple Arcade, Netflix, or similar. 
  2. Join one of the few powerful game companies taking over mobile.
  3. Exit mobile. 

On this point, I have to say that they have risked quite a bit. In our industry, there are always surprises. Some indie with a vision could make a game that would be played en masse by streamers and become a phenomenon. We wouldn’t see it coming.

I never believed in the k-factor, that wasn’t science. It was pseudoscience to sell ideas internally.

Focus on games that are appealing to streamers (maybe to play together with others).

Think about releasing a PC Steam and console version as well.

For me, the present of video gaming is this. There is gaming and there are various forms of accessing it. I think this is not the only way, but it would make life a lot easier for an independent team. Although it takes investment to publish on various platforms, so it’s good to keep it simple.

#2 Publishers Push to Off-Platform Payments

From what I read, there will soon be various alternative forms of payment. This requires us game designers to contribute to the gamification of payment systems. Let’s start documenting how flows are handled by games that use off-platform payments. Gaming experiences will become a bit more complicated, so it is good to think in reward the efforts.

#3 Paid UA Becomes a Break-Even Game

This is something we have little control over. Recently we are seeing the end of the hyper-casual business. It was a market where the same players passed from one game to another at a low cost. The joke no longer works of course.

I am still convinced of the design principles behind simple games. Players have always liked simple games. In the beginning, it was arcades, today it is hyper-casual. It is always good to think in simplicity, immediacy and snackability.

#4 The Safe Harbors Get Embraced

On this point there is little to add, it seems crystal clear to me. It is good to own and study these platforms if you work on these kinds of games. Our bosses will probably do business with them at some point! As mentioned earlier, gaming streamers also play a key role here. If some Netflix game manages to attract the attention of some major TikToker, it’s obvious that there will be great returns!

#5 Streaming Platforms Move into Mobile Games – for Now…

It is clear that there is a fever for these platforms to find the next blockbuster game. This means more work for us, which is good. These platforms will have their own clear ideas on what to do, based on their experts and analysts. As a designer, my advice is to facilitate things and not hinder them. We are the facilitators of the act of game design in a team. Our efforts should be directed at realizing the visions that come from above. And this we know is very hard, it’s a huge exercise in patience for some of us. My advice? Focus on the beauty of design as a craft, not on power points and OKRs.

#6 Venture Capitalists Will Face a Reckoning

I am seeing this first-hand with a client. VCs are at a stage where they are basically not doing VCs anymore. In this moment in history VCs already want to see results before they bet on a team. We must focus on designing the shortest path to concrete numbers to achieve. At this moment in history we cannot afford to explore all possibilities. We need to make decisions incrementally on other designs that already work. For some of us, this is difficult. My advice is to find a sideline activity where we can vent our pure creativity. For example, I play music and capoeira on my spare time.

#7 You Will Get Back to the Office – Fully Remote Becomes an Anomaly

I’m not sure I agree with this, in any case the DoF guys are more experienced so I assume they are right. It is much better to solve some issue in person. And it’s easier to build new teams with presence, honestly. This 2023 I wish you more face-to-face and fewer Slack notifications!

Start from Personas

Published by Paolo on 19/12/2022

When you study game design, you usually focus on documents and prototypes for small games. The first steps that are taught in educational centers are purely technical.

Then you are in the market without the skills that make you a professional designer. Which are not the techniques, but are those oriented toward the video game business.

Normally a team reports to one or more managers who maintain a business vision. Our role as designers is to understand how to realize this business vision. We have to think more about endorsing the product than creating something directly. Players will receive the product packed and polished. Technical skills are important, but our ability to understand the business is critical.

Personas are one of the methods that allow this communication across the whole team. I share with you this workshop that aired last Saturday. The audio is bad, but the content is excellent.

If you want to work for companies as an employee or consultant, you need to come up with frameworks that solve concrete business problems. Thinking about who will really play and how to structure a product for them requires effort and is not intuitive.

Create tools only for good games

Published by Paolo on 06/12/2022

As game developers, we often focus on the wrong things which can lead to not achieving our objectives. We might worry about having the wrong team or not having enough time or money, but there is one thing that we don’t talk about enough: production choices.

In f2p, a mistake is to focus on developing development tools without first having a profitable game. For example, if you have a game with characters with their stats, you might develop a tool that allows you to update and set those statistics. But if the game itself doesn’t work, then that tool will have been a wasted effort.

In the past, it was common for developers to create an engine for a series of games. It meant investing a lot of time and money into something that hadn’t been proven to work. The development team would then focus on making the best engine rather than the game itself.

The great masters of game development have always said that the key is to focus on the game itself. The tools should be developed to support the game, not with plans for possible “plan B” games in mind. There are countless examples of games that were unknown or failed, but had great tools behind them.

In short, it’s important to focus on the game itself over the development tools. Only by doing so can we achieve our objectives and make great games.

Connect and open your mind

Published by Paolo on 29/11/2022

If you want to stay in this video game industry for a long time, I recommend you connect with many people. I take part in various Discord and Slack groups and this allows me to have a broader view of things. Sometimes simple things happen that make me completely change my paradigm.

During a casual conversation on game design, I discovered this article on how to write good GDDs.

I start with the UX when thinking about a new design. But after discussing it with the writer of this article I have changed my mind. The message of today is this:

I used to think that my client, as game designer, is the Player. But I actually have two clients: the Player and the Product Manager. My duty, during the development of a game, is to provide solutions to the Product Management so that they can deliver value to the Players through the game.

Ethan Levy

He passed me this interesting speech of his from 2018, and I recommend it to everyone.

Respect the art of game design

Published by Paolo on 28/11/2022

I met a prospective client the other day who needed simple service. Given a set of published games, derive a design document that specifies everything that should be included in the final game.

The goal of the document was for a programmer to take it and figure out exactly what to do to produce the final game.

I told him his dream is beautiful, but that remains so. Making a game is not an assembly line; the specification documents that other developers need to work with must be produced based on real development needs.

The best way to be successful in video games is to maintain a certain degree of realism and respect for this art that is so difficult to master.

Hiring good leaders

Published by Paolo on 16/11/2022

A good leader will have worked with others and can involve these people in other adventures. This is one of the keys to success when a company wants to find a new leader for a department.

I have met various leaders in my career, and I would not work again with all of them. In the selection processes for leaders in which I take part, I do not see enough insistence on this point. A good leader makes the company hire the best talent.

If there’s one thing that’s important to a good leader, it’s the ability to help manage the hiring process.

  • What is this person’s reputation in the local sector?
  • How will they create a meaningful hiring strategy?
  • Are they capable of bring the best people with them?
  • Do companies check these things when they hire a new leader?

Often, some inefficient people get for some reason to be “head of…” at some company. Another company reads their resume and sees they’ve had that position before. The company doesn’t inquire who they have worked with and “cancer” expands into another reality.

A good leader may have held non-leadership positions, but be respected by current and former colleagues. Important is the capability of making an impact in hiring the best talent.

Don’t just look at the resume, you need to consult the people that worked with them!

Reviews are your best friend

Published by Paolo on 10/11/2022

Whenever you are starting a new game project or if you are working on LiveOps for an old one, you have a free asset that is very useful: reviews.

Only a small part of Players are willing to leave reviews for your games, especially in free-to-play. Videogames can ask directly in-game to leave a review, but not everyone does so. They do not represent in any case the dominant opinions, but they are useful to spot opportunities for your game.

  • If you read critical reviews and you notice something that repeats a lot, that something can be converted into a unique selling point for your game.
  • If you read positive reviews and you notice something that repeats a lot, that something should be a must-have for your game.

Use Steam or Data.ai to filter out positive and negative reviews. Remember Pareto’s principle. Use always 80% of other games and innovate on the 20%.

  • 80% you should take can be read in positive reviews that repeat
  • 20% of novelty can be read in critical reviews that repeat

Analyze the reviews of the main game you are taking as a competitor, but also of its clones and competitors!

What? There are NO clones of that game? You are probably choosing the wrong competitor and you will hardly manage to have success in its field.

How to use Twine for Player Experience Narrative

Published by Paolo on 28/10/2022
Play Lilys Choices in your browser here.

Game writers use Twine to write stories. It’s a great tool and pretty easy to learn. I have learnt during my certification course at The Narrative Department. This week I am prototyping a new feature for Lily’s Garden, so that I decided to use this new tool to test its effectiveness also in terms of feature prototyping.

You can play the Twine prototype here: we have the feature, Lilys Choices.

Final thoughts

  • Twine is a great tool to create a proper Player experience narrative for a new feature.
  • The idea of having an extra resource to start extra Dramas is not new, but it is very important that the dramas end up with a surprise for the Players. Also in terms of concrete rewards!
  • It is important for this kind of games not giving to the Players choices that exclude specific branches. First of all, produce all this content has a cost. Second, some Player may feel frustrated and may want to try the other way around. This thing is not possible in those games.
  • The narrative should be focused on a true fan of the game. At this stage other profiles in the team will probably find risks and flaws to the designs, so be prepared! It is very important to push things forward boldly.

Devlog

How to map and select ideas

Published by Paolo on 26/10/2022

This week I decided to prototype a new narrative system for Lily’s Garden using Twine. After deciding the right problem statement, which is:

How can we engage more the Players more interested in the story, rewarding every effort they make to reach better outcomes during the puzzle part?

I passed to generate a lot of ideas on my notebook. Then I filtered out the best of them.

Ideas classification

Now it’s time to map the ideas in a proper chart. The X axis will represent the engagement, the metric to improve. Engagement is measured with session length and average sessions per day. Those are the KPIs.

On the Y axis consider the motivation to stay longer and open the game more during the day. This article by The Games Refinery will help us.

The two main motivational drivers for this genre are Mastery and Expression. So that we have two possible charts to map out the outcome of our brainstorming.

I classify the ideas in both those maps and see if we spot something in common. Usually this process is a team process and takes time and discussion. Again, in my case is just a quick exercise.

Against mastery we can see that we have 3 possible ideas to build:

  1. Choose your Story: creating and using special tiles/power-ups during the puzzle match, you get points to invest in story branches.
  2. Day Perks: Once a Day ends according to what you used you can get extra rewards (boosters, power-ups, infinite lives, ingots)
  3. Rewards Missions: playing the game and performing positive actions such as buy lives, get extra movements, return every day, you unlock a special currency which can be converted in boosters and power-ups.

Mapping ideas with expression in mind, a single idea is in the hot spot.

We have then selected our main idea: Choose your Story. Secondary ideas: Day Perks and Rewards Missions. On this base we can build our prototype!

New narratives for mobile casual games

Published by Paolo on 14/10/2022

I loved this NoClip documentary on the making of Dishonored.

I believe that in terms of narrative there are a lot of interesting aspects that can be taken from this concept. Take the match-3 with decoration genre for a moment. You earn a star beating a level and you use that star to complete the next task. A cutscene with dialogues is shown and then new tasks are opened. You have to play more levels and see how the story goes on.

What if:

  • we can make the environment speak more about what’s happening
  • we can let the Players explore better and interact with environment discovering where to use the stars to fix things
  • we can deliver the story reacting to the Player’s actions instead than stop it to show a cutscene or a dialogue