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Tag: ideas

A game is a language

A few days ago I said to a student “a game is, after all, a language to deliver a story”. He objected: “Not all games have a story!”. The student was right, but his objection is due to the semantic context of the term “story”.

A story can be a component of a game, generally expressed through its contents. By interacting with the game mechanics, players create a narrative. There are many games without a story, but the sequence of actions and events always creates a narrative. That piece you were waiting for finally appears and saves your game of Tetris. You were losing, now you have been saved by fate. If someone told the story of your match, this event would be part of it.

A story is also the path that brought your game to where it is. Your live game is constantly updated and this creates a story. The core of your player community will know your story through the various updates.

A story can also arrive absolutely asynchronously. A few years ago I discovered what was behind titles like Super Mario and Zelda. The creator of these games brought his personal childhood story to the players.

A story can also be created on other platforms thanks to your game. Some people use whole games, or parts of them, to create entertainment for other people.

Making games for the Impact Economy

Impact Economy, an economic model in which the main purpose for startups, businesses, investors and organisations is not only to maximise profitability, but also to improve their social and environmental impact.

I recently discovered the Ecosia search engine. Ecosia relies on Bing’s ad services and promises to plant trees based on the amount of searches you do on their engine. It installs easily, even on smartphones, and works really well.

The results are the same as those of other engines (I used DuckDuckGo before) and it is really a pleasure to know that you are doing good to nature just by browsing.

I wonder if it is possible to adapt this business to the video game. In fact, there are entire sectors that survive thanks to advertisements. See the hypercasual market.

Imagine being able to join the services that Ecosia relies on to plant trees and contribute by creating video games where, for each ad you view, trees are planted!

It would be beautiful right?

You may target a niche if your game is inherently multiplayer

When creating a free-to-play game you have two choices. Either you target a very large audience trying to structure the entire player journey to make sense for many months, or you play a game that lets you get to know other people right away and let them build their campfires.

In this second case, an inherently multiplayer game, it is possible to target a niche and build a successful service. Even if it is difficult to compete with the realities that handle more complex services where contents and levels are released every two weeks. You will probably not being a top grossing. Still your service can sustain a meaningful business and last years.

Whatever is your target, ask yourself some questions and make decisions:

  • Gameplay: What is the backbone of your service? How does it guide the rest of the game’s features?
  • Economy: How much is a game minute worth in currency?
  • UX: how do you accompany the player throughout the whole experience?
  • Level design: how do you estimate and measure the relationship between fail rate and drop off when designing levels?
  • Narrative design: in what moments of experience do deliver your story?

Players may be tired of throwing their money at gem packs

According to the Sensor Tower service and some specialised media, the benefits generated by free-to-play smartphone games have decreased. Specifically, spending on the Apple platform is under 2.3%. On Android there was a dramatic decline of 13.8%.

Experts from around the world are also questioning Sensor Tower’s estimation capability. In short, these estimates could be wrong. As a game designer, I have one, single and simple doubt: are free-to-play games for smartphones losing novelty?

Historically, video games have always thought of pushing the limits of graphics and gameplay. If we look at the premium market, with a simple glance we can see how technological progress has supported the evolution of game modes in a superb way. Even there, however, companies have begun to bet on the safe side. That’s why we see so many sequels, remakes, etc.

I’ve been downloading and trying tons of free-to-play games every week for years. I remember when I started in this video game sector, in 2012. The Pareto Principle was applied in a more courageous way: 80% copying a game, 20% introducing new things. This trend has changed lately.

Free-to-play, in order to be sustainable, needs a huge volume of players. To make this possible, acquisition campaigns need to focus on finding a very large audience. Before Apple’s IDFA deprecation, it was possible to find audiences based on concrete actions. “I would like to have inside the people who paid in this other game”. “I would like people who complete the tutorial of these games.”

This led to a new application of the Pareto Principle: 80% copying from one game, 20% copying from another. You avoid risks, you play “safe” in theory.

The result: the games that we see in top grossing are, from a gameplay perspective, always the same. Human beings certainly do not want complete and revolutionary experiences. However, we need to see continuous evolutions, or we will no longer feel attracted to what the market offers us.

A pop-up comes up with an affordable pack of gems, boosters, and some new heroes. The same type of package I bought in 3, 5, 10 games. The novelty effect of long-term gets lost.

How could we try to solve this?

  • Accepting that it is better to aim at a very large audience and, once inside the game, create different experiences for different type of player personas
  • At the same time, put at the center of your game experience something really fresh
  • Try to create games that can be accessed by multiple devices, not just smartphones, to ensure the service scalability.

Be ready for no-internet scenarios

In my dayjob I use a lot: Google Suite, Unity3D, Python, Github (and git in general) and a bunch of tools more such Slack, Discord or Machinations.

I work into the cloud, so that every document and every simulation or concept or prototype I produce is instantly available from everywhere.

Those are strange times, anyway. We cannot take the Internet for granted forever.

What if tomorrow you cannot access to the GDD you were workin on? What if you cannot pull the last commit from your devs? Can you work offline for, let’s say, a week?

Probably it’s time to return back to the Office Suite too…

Today is Valentine’s day, do you love your job?

“Love, love is a verb. Love is a doing word.”

Massive Attack, Teardrop

I love my job because in the first place I love to see myself immersed in creating playful experiences. I love this job because I love people who can then play the games I help design. I love this job because I love the people I can talk and work with every day.

I believe that love for a job, as well as love for other things, has a very important component linked to other people. Starting with ourselves.

Today for Valentine’s Day, the day of lovers here, I want to celebrate the love for the people who make my work great every day and therefore myself. I hope that my daily action will improve your life somehow.

I also share the love scene that perhaps contributed most to forming the will to become who I am today.

Clash of Clans: Forest Path for Brita

First of all I dissected the current tutorial of Clash of Clans.

Then I took a deep reflection on that tutorial.

Then I sketched the new Villager: Brita.

Today I used the forest paths method by Alexander Swords to sketch out a new narrative arc for a possible new tutorial. You can find here an introduction to the method.

So that I reflected on what the Player is doing and what the new villager, Brita, should do during the tutorial. My high concept formula is this:

see bigger here

As we said, Brita is a trader and a jewelry maker. She will onboard, teach and reward players. She will manage Gems, Gold and also the five magicians. Her main obstacles are the Goblins who want her gold. Her gold is important to her life, so that she will be pretty distrustful toward the Player at tutorial start.

Then I passed to sketch the narrative forest for Brita, based on that:

see bigger here

I love this method because it directly puts in relationship the story with all activities, resources, obstacles and goals.

The new tutorial story will be a story about trust and confidence. You, the Player, are the new Chief of the village. First thing you will do will be to collect gold! Brita will not like, it’s HER gold. During the story, you will successfully defend the village from the Goblin attack and also demostrate her you can lead your troops.

The Grand Warden represents the Mages and this collective is very important to Brita. In fact, a new detail on the lore will be that Mages are capable of transforming everything in gold. And, as we said, gold is very important for Brita.

The Player will successfully past a trial given from the Grand Warden itself, and Brita will finally have confidence in the new Chief of the village.

Now we have a concept for our new tutorial, next step is to define it!

A connection between art and game design

Aristotle thought that art should imitate life. Oscar Wilde thought that it is life that imitates art.

Is your game imitating life or are you offering inspiration for other people lives?

This is a critical choice that drives the whole creative direction.

If you want to create something inspiring you should think in something more complex and fascinating.

Fortnite with its shooter parody creates new trends among the people who played it. Think in all those silly dances.

If you want to create a metaphor of the reality, instead, you should really be able to capture the essence of what you want to represent.

Hypercasual games brings this last concept to the surrealism.

Are prizes good for young game designers?

My social networks are filled with celebrations and local prizes given to people at their first experience. Then I look for the game itself and sometimes I find a demo on itch.io. Some other a bad rated game on Steam.

I lived that. You feel like the new Hideo Kojima for a minute or two and then? Then the reality returns back and you have nothing really. Wouldn’t be better to work for a company learning from people better than you?

Some reality is hard, videogames are hard to make. But you should focus on making games and avoid feeding your ego the best you can if you want a bright future. A prize is a cake for the ego.

Local communities want to foster their local talent, I get it. But is give a small statue the right way of doing that? Should they expect for some kind of return in terms of visibility or actual game revenue first?

Often happens that there are people getting prizes and other making a good career and eventually earning money.

Is it really worth to get a prize?

Ideas have to settle

One of the things I need when I start a new project or when I work on a new feature, is the time of seeing ideas settling down.

Good ideas are goods after 2-3 days too. After a brainstorming is better to let the board rest a couple of days. Then you and your team will return back to it with a fresh mind and select the best ideas.

And then, again, you let the selection settle down.

It is not always possible, but I noticed that it is way better let ideas settle down. Sometimes you improve them. Some other time you see you enthusiasm as a team go down and reality force (similar to gravity force) do its job.