Imagine a big gate. Behind that gate lies the success of the game you are making. Now, imagine you are standing right in front of it. Suddenly, you hear a voice:
“Why should you enter this gate?”
This voice represents all the Players. They want a single, compelling reason for you to gain access to that success.
You could start by listing the good qualities of your game—it’s like sending a resume: “This game does this and that.” Or, you could tell them the game is simply proof that you can make games, which isn’t a terrible argument, considering 80% of games never see the light. You could even beg them to let you in, like a personal favor, so you can continue making games.
Sending resumes, trying to prove things to strangers, or begging will probably not make them open the gate for you. In fact, they need a real will to open the gate in the first place.
Whether you’re looking for a job or selling your game, try to avoid the “gate situation.” Build your own stand outside of the walls, show off your merchandise, and let them invite you in.