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Category: Opinions

How to build a Metaverse in 4 simple steps

Simple is not easy, of course. I am writing this post because of the continuous DMs on all channels from small ad agencies who would like to have the help of some cheap designer in southern Europe to build what Mark Zuckerberg is building.

Instead of just adding their contact to the spam filter, I would like to give them a guide to build their Metaverse themselves. Let’s go!

Simple Step 1 – Have a team

Games are made with a complete team of people working hard together to serve some audience with a game product or service. If you don’t have a team already, it is very simple: you have to build one! You don’t want to pay a third party to build your core business, don’t you?

Simple Step 2 – Have a team that completes projects

You have to know that the vast majority of video games that are being produced right now will never be released.  The reasons are multiple: no money, no people, no idea of the business are the main ones. Once you have a team, be simple: research small games and let your team make them. Let them prove they can complete a project from start to finish. Don’t be complex, don’t think in the CRYPTOMETACHAIN yet, think in just complete games.

Simple Step 3 – Have a team that completes projects and sells them

The next thing is to be able to market and sell your video games. That is not an easy task, statistics out there speak clearly: more than 90% of video games never get their investment back. Before conquering the World with your fantastic metaverse on the crypto whatever you may want to assure that you know how to sell your games.

Simple Step 4 – Have a team that completes projects and sells so many copies of them that creates an intellectual property

Apart from passing fashions, one thing is clear regarding metaverses: they are virtual places where real people value virtual things equal or greater than real objects. For a metaverse to be really successful in terms of revenues you may want your Players to receive and create great stories on your platform. If you have a strong IP such as Super Mario or Sonic, you will more probably attract the interests toward your platform more than the other metaverse done by one of the richest men in the World. Which is clearly not your case, because otherwise you were not reading these words.

Remember: simple is not easy. In fact, those are very hard steps. Making video games is not like playing video games, but it can be very simple: is just a matter of controlling your ambition according to the resources and the people you have to realize them.

People enjoy challenging fate

This truth is the basis of many of the first games that humans have played. I believe many have seen artifacts of ancient dice at some exhibit in the city.

Many people today condemn games that include gambling in their experience. “It’s just gambling, it’s not a game!”

And who are you to decide what a game is? To me it’s very simple: if there is a form of fun we can consider it a game. If people can learn something new without dying in the test, we can consider this test a game.

Gambling games, play-to-earn games, they are all games. They all offer their own form of entertainment.

Can a game ruin people? No. People ruin themselves. Accept it. People are a lot smarter than you think. Those who fall into addictions do so for a series of personal problems. It is impossible for a game, or any product, to be able to manipulate any human being.

We need better words

Yesterday I was reading an interview to a games industry leader in Barcelona. He was speaking about the play-to-earn games and predicting how companies will behave in 2022. He said “it will be a blood bath”.

The other day I was listening to the video channel of a famous industry expert. He was talking about leadership and defended openly the need of “being cruel” in manage people and projects. Not hold the hand, for instance, when someone doesn’t work. Just fire them.

If we really want to have a better industry, we should double check the word we spread to the World. Our words are an important medium of influence of other people. We are all responsible for that.

When we say words, people listening us interpret our speech with their own perception. Perception almost never is equal reality. Perception imposes over our own realities. We are responsible, then, for everything we say and for how we say it.

When you say blood bath, I propose high competition. High competition is safe, is normal in our system and blood baths sadly happen every day in our World. When you say “lead with cruelty” I propose you to lead with patience. The same patience that built the great companies that today publish the greatest game we play.