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Category: Metaverse

New Apple Vision PRO

Apple has shown that they understand that MR devices compete with traditional screens in the physical space.

They haven’t made the same mistake as Meta, of promising virtual worlds where we can meet our friends. The promise is easy to make, very difficult to execute. Also because reality always has more weight than virtual worlds, who cares? They didn’t speak about the metaverse or anything like that. They forged the new term “spatial computing”.

Apple in its typical way of communicating things offers us a simple message. Buy Apple Vision PRO and you will have how, where, and when you want all the screens you want. No more arguing with your wife about where to put the television. You can wash the dishes and have the news of the day ahead of you. You can join a business meeting without having to switch tabs to check your social media.

  • The current price is for early adopters and companies that want to explore the potential of this device, not for the mainstream.
  • I’m not sure if this device can overcome the natural instinct of the human being not to want his face covered.
  • The battery promises a duration of two hours, which seems few to me for use cases.
  • I expect a change of direction in Meta communication for the new Quest 3, now.
  • “Spatial Computing” is still a hard wording for the mass market.

Design concrete experiences

The main problem with the vague concept of Metaverse is that it is an experience without a central point. This year I saw the presentation of many metaverses online. All promise exploration in a three-dimensional virtual world with personalized avatars.

While exploring, you can generally meet and interact with other people. Specific content can be accessed, depending on the metaverse. Sometimes it’s about listening to music. In some other cases, you can visit museums.

And so what?

There are no reasons enough to involve people. A video game has goals, obstacles, rewards, and so on. Generally, a video game also offers the elements of a metaverse but in higher quality. These elements are created around a concrete gameplay experience, not around “whatever”.

This also allowed people to meet and ignore the rules of the game. See the case of GTA and Fortnite. When a video game is successful can also become a meeting point for people. A platform through which a brand can choose to invest in the promotion of its products.

The same argument doesn’t work the other way around. It is absurd to think that people install and frequent a virtual space without any purpose. It is necessary to think about which concrete experience to offer the player.

In 10 years maybe it will be possible to switch from one game to another without too much waiting and navigating the menus. This would be a step forward that would make life easier for hardcore gamers. But the change is always due to a desire to face a certain type of challenge and live a concrete experience.

Sometimes it seems that the dream of some marketers is to trap people in a space where they can be bombarded with advertising. This doesn’t work and never will. The human being has its limits but is capable of recognizing easy tricks. Especially nowadays where everything is connected and opinions spin and influence people.

Look mama: I’m in the metaverse!

I am looking to move the first step on the concept of metaverse. So that I:

  • Created an avatar on Ready Player Me. It is a new standard proposal for open avatars. Pretty cool!
  • Downloaded on Steam the application Animaze
  • Imported the Ready Player Me avatar into Animaze
  • Used OBS Studio to put the Animaze avatar with green screen on the final video
  • Recorded a 4 minutes video with my early exploration in CYBR

Here it is the result: