An experiment I ran this year was TikTok. I made an account and started recording videos in Italian on game design. In a few days, I was completely sucked into the platform. I stopped playing my games for pleasure, TikTok was my unique source of mobile entertainment. I uninstalled that crazy demon from my smartphone.
The algorithm works just great, understands where I stay the most and keeps serving me what it considers to be the best. There were no surprises, every time I needed some fast stress relief I got it.
From a game design standpoint, the lack of uninteresting choices is a great thing when I am the consumer. This doesn’t happen when I run a social casino suite or a mobile RPG. Lately, it has not happened with Roblox and Fortnite either. It doesn’t happen with Steam.
I run these games and I have to choose: which game mode, minigame, or experience, do I want to play? Rarely did I decide this before running a game. So I spend 10 precious minutes deciding.
And in that context, this decision is not meaningful at all! I want to have fun and make meaningful choices in the game. Not on the main screen.
I am completely sure that the next mobile hit will understand this concept and serve the Players with straight gameplay, according to their tastes. With the possibility of swiping them away. And of course, leveraging content creation.