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Author: Paolo

I am (not) a freakin TikToker

Published by Paolo on 10/10/2023

Living as an underdog has its challenges. I own my time, but that income is unstable. I have a pretty austere lifestyle and few expenses. And I live in a place with free healthcare and stuff like that.

Still, I need to get some extra income for bad times. That is why teaching is the first resource for me. I love to teach and I am good at it.

My target audience is students between 18 and 25 years old. And they are on TikTok. That is why I started a TikTok channel. I already hate myself, but the important thing is having fun and connecting with people here.

Wish me luck.

Prepare the soil

Published by Paolo on 09/10/2023

You can buy a plot of land and start planting crops. You may want to build some structure and make changes on the land. You start a new business. Then you may hire farmers to take care of your land and make it grow.

The same is valid for the game as a service business. Often the people who start a game are not the people who make it grow. Often you need a certain type of people to find something new, a new land. But then you may want expert farmers to make it grow.

It’s not that people cannot do both, it’s a matter of will. Creating a brand-new experience requires the ability to spot opportunities and connect the dots. Maintaining and making a game grow requires analytical skills, instead.

Someone says that one thing is to go 0-to-1, and another 1-to-1000.

If I would start a new games company

Published by Paolo on 05/10/2023

You have probably seen something like this:

I cannot say that is an universal rule, but it makes a lot of sense to me. So, if I would start a new games company without investors, I will definitely go for GOOD and CHEAP games.

  • FAST and GOOD are not cheap. So you need high investments for those. And I would prefer not having investors.
  • FAST and CHEAP are not good. And Players are looking for quality, for motivations to play, for the right gameplay case.
  • CHEAP and GOOD games are slow to make. But if you keep the scope controlled (cheap, remember) there is a lot of space for smaller games.

Fight for more value to creativity

Published by Paolo on 03/10/2023

Do you know why companies spend so much on marketing, especially advertising? Because once the game is done, all the effort has been made they HAVE to sell it.

Probably if they would spend more on keeping and growing talents they will have better games and should spend less on marketing. And I am ironic when I say “probably” because that’s for sure.

The more I work with my creativity the more I feel the urge to learn how to negotiate better my conditions. Because a simple design can become gold for someone in the future.

A prompt to start them all

Published by Paolo on 02/10/2023

If your manager or client gives you a specific goal, you should be able to think of everything you need to consider your tasks done.

Game design is also design, so that is also solving problems. Frankly, it’s hard to predict precisely everything you will encounter on your path.

Use the help of the AI to improve this part. AI will probably give you lots of wrong information, too. But it’s great to not have to start from scratch.

Try out a prompt like this:
“You are the lead game designer for a new game. [add here more detail on the game]. Your manager gave you 2 weeks to complete a {task}. Write in a table format all the steps needed to reach the goal successfully. Please, use this {columns} format.

{task}: tutorial
{columns}: days, tasks title, description, KPI, needs”

(you should edit and tailor this prompt, it’s just an example NOT a template)

When you have the output, work on that table and prepare to make the right promises to your manager/client.

PRO TIP: it’s better to promise 1 thing and deliver 3 than 3 things and deliver 1. Fight for your rights! If you see 5 tasks that you can do in 2 weeks, tell them you can do 2-3. Then surprise them with the rest, in case you manage to be fast! We suck at estimations, and that’s a human feature, not a bug. But the reason for that is for another post.

I don’t hate Web3

Published by Paolo on 29/09/2023

Every time I hear about web3 I feel mixed sentiments. Some week ago at a local games fair, an executive I know asked me “Why are you against NFTs?“. The fact is that I am not against any technology.

I just have my point of view, probably wrong on many points as every point of view. Today I want to expose the contrast I have.

I will always support creators

First of all, to me attacking any creator is like a mortal sin. There are people really struggling for innovation working hard every day. I admire and respect those people. They have also the luxury of playing with new toys (blockchain, NFTs, and so on). I worked for one client on a project like this and I clearly saw vision and passion. It may work, it may not. But the passion is there.

Nobody should attack the others for their ideas. I blocked very smart professionals who spend their time attacking others (including me). To me, spaces like LinkedIn are to lift others up. So, to any creator out there: go for it!

Web3 is about solving a problem

On the other side, I have my experience and my career. And what I know is that game companies are not tech companies. Tech companies create technologies to solve problems, their business is there. Games companies, instead, are in the entertainment business. In games, we use many technologies to entertain people and also to improve our business operations.

When I read things like “web3 has proven to be the revolution…” honestly I smile. Web3 means nothing for people and gamers. If they want to play a game, they run their console/mobile/PC and play. Someone plays on web browsers. They look for entertainment, not for web3 entertainment. They choose where to play, at a desk, on the sofa. Web3 offers no new places to play. So that it’s not a revolution.

Web3 is a set of technologies that can in the future solve the huge issue of payment systems and platform fees. Everyone dreams of skipping those costs, so I understand why it can be important. But consumer side, there is nothing valuable to me.

When I play a game with a progression system, a strategy, or an RPG, I already have the feeling that I own what I have inside of the game. What I have inside of a game makes sense only inside that magic circle. There is no value in bringing it outside. Some game like Baldur’s Gate 1 lets you export your character for the second chapter. And that’s cool, but you don’t need web3 for that.

As long as I don’t see any new venue to play or a revolutionary form of entertainment for the players, I will never give credit to any web3 storytelling.

Growing business and talent

Published by Paolo on 28/09/2023

If you want to create a sustainable games business you need to serve an audience.

But game ideas for new intellectual properties almost never come from that logic. A new idea comes while playing a good game, or connecting things belonging to our personal life. Often we need to leave that idea for a while to make it grow. This process can last months, and this time is unpredictable.

Every time I speak with the founders of some indie games company, they say the same. They are constantly working on new ideas while developing the current game. They need to pitch new concepts all the time to publishers. In this way, they can find the funding for the next project, hopefully before completing the current.

When you find your audience with a title, then, is better to focus your firepower. If you understand how to serve a concrete audience you have more chances of being successful again.

In the long term, though, this can become stressful for the creative people of your team. At the last fair, I met a designer of one of the most successful indie sagas of the last few years. And I felt his frustration, he felt like “it’s always the same”. Sometimes those people end up building their own company. Other times, they just leave for new ventures.

Striking a balance between serving an audience and allowing creative freedom is crucial in the games industry. Both are essential for long-term sustainability.

From one side, you have to grow your business, and serving the audience you found is the smartest move. On the other side, you don’t want to lose the members of your team who bring more value on the table. Let express themselves, maybe in smaller projects.

No more famous designers

Published by Paolo on 26/09/2023

When I read the history of games, I think of its present too. Modern game developers will never become legendary like Miyamoto, Kojima, or Iwatani. We will probably never see a David Jaffe again in the future.

The industry is establishing processes and has become less risky and creative. We will probably never have the chance of being famous again.

And that’s actually a good thing.

Choosing your visual style

Published by Paolo on 25/09/2023

There are two lenses with which to check the visual style of your game. Consider them in this exact order.

  1. The first is the lens of invitation to play. The marketer calls this user acquisition (horrible naming, as always. :P). The people watch a video or an image showing your game and decide to take a step into your magic circle. Users decide to install your game, using that cold terminology of business. You are investing money to reach your audience so the visual style is very important at this stage. You should consider the devices from which the people will watch your trailers.
  2. The second step is the realization of the fantasy proposed to the Players. People made the step into the magic circle and became Players. The game makes them a promise and offers a fantasy. If the visuals unmatch their expectation, they can feel something is not OK. For instance, in my case, I have played RPGs my whole life. When I open a modern gacha-based RPG from Asia nowadays, I see boobs and sexy poses everywhere. That hypersexualization makes me step out of the magic circle. Using the boring business language, I will not retain (really business guys? retain? What a terrible word choice, honestly…)

Common visual styles are cartoon, stylized, low poly, and realistic.

Remember: first there is the invitation to play and then the realization of a fantasy. To balance those two things is an art. The art of game design. Especially the marketing and art department are responsible for that. Game designers help their communication.

Game design connected with empathy and culture

Published by Paolo on 21/09/2023

I was walking with a friend and we were thinking about why so many f2p games aren’t good, from a design point of view. So excluding bad market research, imprecise budgets, lack of planning, and things like that.

There are games that are enjoyed by players more than other games that are essentially identical. Is it due solely to the firepower of marketing? Or is there something in the design?

For me, there is a great responsibility in game design. Game design intended as the collective effort of the whole team, from the head of product to the junior QA.

On the one hand, there is the problem of copying, without understanding why a certain type of game works. A desk is a dangerous place from which to see the World, John Le Carré said.

At the other extreme we find teams capable of empathizing, but who do not share the typical practices of free-to-play. They never spend a cent on a game downloaded for free, they don’t put themselves in the players’ shoes. Even if they have the ability to empathize, they do not.

Games that fail do so for a thousand different reasons. Those that are successful, however, have always a clear reason behind it: a team that believes in the product. And it does so because empathizes with the Players. There is a cultural discourse that must be taken into consideration.

The company culture is shaped by each person who comes in with their own energy. You can define the values you would like in your team, but people are much more complex. It’s about understanding what people are with you and what you can create with that. The empathy starts with you.

  • Empathy doesn’t mean your child likes the game your company is playing.
  • Empathy does not mean achieving a good D3/D1 ratio.
  • Empathy does not mean that the reviews are positive.

Empathy means putting yourself in a player’s shoes and participating in the event you launched this weekend. Become a player of your game, play your game every day. Be present in playtests where unknown people try your game and also other similar games. If your team connects with people, a social casino game can be very stimulating even for a technical artist who wants to create RPGs.