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Tag: professional

They should give the game for free

Published by Paolo on 04/09/2024

Wicked problems have nuances. How to get people’s attention and understand their motivation to play a certain game.

“The market is oversaturated“, yet I don’t have new games that I am hyped for right now… So the market is saturated for who, specifically?

Creating good free-to-play games means having a game with the biggest spend depth possible. Or that the game is so massive that sustains itself on (truly) micro-transactions. You either make a Witheout Survival or a Candy Crush Saga.

The latter is complicated nowadays because people learn and the market evolves. What had value before is not the same as today. People discovering casual games on a Facebook invitation are not the same as people who decide to install a game after watching a YouTube interstitial today.

That is why modern casual games (that work) rely a lot on ads. Their business is with ad networks, more than players’ wallets. And that is a complicated and also shady business, are you sure that your team is ready for that?

As I said, on the other end we have games with a big spend depth. These games are much more deep and complicated. They manage to create a gamified society, by pushing for regulars: players that play every single day. That’s the single most important KPI of all, if you ask me. In that case, and only in that case, the wealthier cohorts decide to spend high. And that makes your business grow for real.

Making free-to-play games is like making luxury goods. You should aim to the rich, if you want to have more chances. And to do that, you need a strong service.

When we give something for free, time becomes the currency with which people decide. It’s not just “give them for free, otherwise, they will not come“. If you are already thinking like that, you are on the wrong track: you are not believing in your own game.

You need to build something that makes you think “This is an incredibly amazing game, people will play this every day!“. And then, if you’re lucky, you will have a TOP Grossing game with high concurrency.

Market shifts when we move, not when we pay for it to move

Published by Paolo on 02/09/2024

I am an avid listener and consumer of information on the business I love. I like to hear about market trends, data, and insight. It’s not a matter of knowing which trend to follow. I like to learn more about how the market reacts to our craft.

The issue with that is that majority of this content comes from consultants and managers. They pretend to quantify everything, and it doesn’t work like that.

Market trends influence the industry and investments because those act when informed on this data. But data cannot measure intangible things such as cognition and emotion.

Creativity evades quantification. Business people want certainty: I put X and then I will get Y.

It’s what we put out there that shapes the market. We design games for an audience, and we shouldn’t decide to read the previous spending choices for that audience. We should instead focus on what they were looking for, in exchange for their money. Our job is to read something intangible, but existent.

  • If millions of players play daily a specific game in a genre it doesn’t mean there is an actual market around that genre. They will most likely continue to play that game in that area. And they are looking for another kind of experience to complement the one they get from that game.
  • Also, mobile games have shifted in the last decade from the first long-term minded business based on brand (Rovio, King, Supercell) to the last short-term performance marketing companies (MiHoYo, Voodoo, Playrix). And the results are out there, few winners of the race to the bottom.

That’s where the art of game design truly helps. Too many times our business is led by people who prefer to make something bad but controllable instead of something good but not controllable.

And to make something spectacular, you should focus on making something good in first place.

On success and failure

Published by Paolo on 30/08/2024

I posted a question on my LinkedIn, and most of the answers misinterpreted it. It’s part of the deal of posting thoughts on something so noisy as a social network.

Someone claimed that you should work on something trend-setting when you work on a game. You shouldn’t follow trends. I do agree, but let’s be real: that rarely happens.

If you have the luxury to work on a videogame, you will probably work on a game that never ships. And if it ships, the probability that nobody will play it is high. And if people play it, they will very likely find it a boring or average game. And if instead, it is a good game, the odds are that it will be not great…

What’s the point of my rant? I prefer to focus on the beauty of my craft, intended to my progress within it, and the people I work with. Because making games to be rich and famous can be too much delusional for someone like me.

Why do you make games?

Published by Paolo on 28/08/2024

You will likely work on a project that will not ship when you work for a company. If it ships, the odds say that the game will fail. If you and your team manage to get over the odds, it’s a little miracle.

The same thing is valid when you are on your own. You control the vision of your creation, but the numbers are there.

Are you working in games to be successful or are you doing it for the craft?

Podcasts and analysis paralysis

Published by Paolo on 14/08/2024

I am an avid podcast consumer. I love them, they are a bridge to knowledge that is hard to get otherwise. Through podcasts, I can listen the words of true experts. And for FREE.

As with everything in life, it comes with a cost. When I work on a project, I have clear references to consider. Often, those are words from experts that I got through a podcast. And, most of the time, those are words that stop some creative impulse.

It’s because podcasts are about things that already exist. Often, things that failed and why they failed. Sometimes, experts are not actual doers, but just analysts.

Discernment is a great quality to have for your creativity.

Always keep making games!

Published by Paolo on 02/08/2024

I have just read a terrible article appeared on the website TheGamer.com. It’s terrible because it uses some of the issues we have in the games industry to create victims and entitlement among its readers.

I do not agree with this kind of messages because they use problems as an excuse to do nothing. It’s true that greed oftentimes invades the corporations, it’s the older story in the World. But this doesn’t invalidate our ambitions to work in an industry and build great games for the people.

I believe that nowadays we live in a big crisis. Plus the hyper connection in which we are installed make the bad news spread faster. It’s easy to fall into the trap of thinking that everything is bad, that executives are bad people and we should not work to be their slaves. It’s simply not the truth, though.

The truth is that we are struggling with different challenges that inevitably influence also the games industry. And for that reason we should never complain and work hard. Always be creating. Someone will work for someone else. Others will work for themselves. Others will offer job to people. That’s how it goes.

Always be creating great games!

Indies and F2P

Published by Paolo on 20/06/2024

As a freelancer I work with many realities, but never AAA games. I work mostly with indies and free-to-play companies. I had some blockchain gigs, too. They paid very well even if the business was confusing, to say the least.

A significant difference between free-to-play companies and indies is their definition of success.

F2P CEOs are looking to solve a formula: CAC < LTV. Customer Acquisition Cost less than LifeTime Value. Indie founders, instead, want to be able to make another game. Everyone would like to become rich of course.

On one side we have people thinking of something scalable, on the other teams who want to continue making games. They both can learn a lot from each other.

  • The importance of thinking in a business
  • The importance of having the right KPIs to measure results
  • The importance of working on something you love.

Creating content

Published by Paolo on 12/06/2024

“The tune had been haunting London for weeks past. It was one of countless similar songs published for the benefit of the proles by a sub-section of the Music Department. The words of these songs were composed without any human intervention whatever on an instrument known as a versificator. But the woman sang so tunefully as to turn the dreadful rubbish into an almost pleasant sound.” (G. Orwell, 1984)

Videogames, like music, are perceived by some people working or investing in them as “content”. That’s where the very concept of creativity starts to be corrupted up to a level that is hard to answer quickly to some issue.

Creativity to me has more to do with removing things than adding. It’s like you throw the clay, or something like that, and then you start to dig material away from it.

Everyone who worked with me can confirm this, I start very ambitious and then I work shoulder by shoulder with engineers and artists to remove stuff. It’s better to have 1 thing well polished than 5 generic. It’s better to enhance a strong part of a game than to create a new mode to sustain the weakest ones.

The dopamine culture wants content, and it’s harder to see this simple truth.

World Tetris Day (the day after)

Published by Paolo on 07/06/2024

I just discovered that yesterday was the World Tetris Day. The history of Tetris is incredible, they made movies and documentaries on that.

I like to hear stories about game design as an invention. Most of the time we work with projects, not inventions. Inventions in creativity have the potential to create nostalgia.

I like vision statements like “games that will be remembered forever”. They mean to work to develop a market, not just saturate it to extract profit.

The day after World Tetris Day I wish you to invent something new.
Have a great weekend everybody!

The thing is alive!

Published by Paolo on 30/05/2024

Game design is the act of deciding how a game will be. The whole team designs the game, in the end. Every member puts its grain of salt. And then the game starts to drive the game design!

Game designers care about Players, as I said the other day. The game is a medium to realize a playful experience for them. The team builds the game brick by brick. And we play the build every day. It happens that the build itself starts to drive its iterations.

I am reading many analyses of the new game from Supercell. Many of those are written by consultants who have to sell their services. Which is good and healthy, I am a consultant too! I don’t consume all this free knowledge to know what to do. I study because it helps to improve my toolbox, not my choices.

Players, do not care about monetization flows and core loops. Players want a game on their phones fast and engaging when they feel stressed. Something that continues forever, they want to feel the sense of progress. Someone wants to connect with other people through a game.

Every tentative of building a game on best practices, breakdowns, and playbooks fails miserably. I have worked in the last 8 years on dozens of games and it’s always like that. Many business people would love to have an algorithm to create the best game, but it doesn’t exist.

The personality is impossible to imitate. There are companies built on imitation, and the result has always shown their personality. In game design, we need tools but we give our best when we work with what we truly, deeply love and understand. And that happens rarely, that’s probably the main challenge of our craft.