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Tag: ideas

Perception, reality and imagination

Our perception shapes the reality that is presented to us. This is a double-edged sword, and any person working with creativity knows it.

We get the information using our cognitive system and we form meaningful patterns. Perception is the system that holds those patterns. On the one side, we have fewer things to store in the memory. On the other, our cognitive system doesn’t have to understand everything. It can reuse those patterns quickly!

Challenges

Working every day as game designers, our perception of games forms lots of patterns. And so does the reality we think we know about the Players in our games. And we are players too, maybe in other kind of games.

We work almost always from a desk, too. And a desk is a dangerous place from which to see the World, as John le Carré said in a novel.

To mitigate the risks of perception:

  1. Be aligned with the business, understand how the system works. Listen to your producers. How can our design be impactful?
  2. Be aware of the context and processes that will deliver the final piece of software. Understand the code architecture, and how art pipelines work. Something that seems like “a little change” can turn into weeks of work.
  3. Get in the players’ shoes and empathize with them. Understand what they do in our game and why. Be informed on what they will be looking for.

Nowadays we have a lot of information available! When I start a new project or the design of a feature, I start by researching the solutions already adopted. Be aware of the business. I use Liquid&Grit which offers reports and has a db full of captures and videos. In that way I speed up my work, every design takes me 20% less than before.

Then I switch to YouTube, looking for gameplays to watch and take notes. Many games nowadays have a Reddit page and a Discord server, too. It is not that hard to put ourselves in the Player’s shoes. I need to really get their jargon, and understand what they look for. I need to form new patterns with which to read reality.

Advantages

Perception helps our memory system. We form patterns we can reuse in a different context. And this helps our imagination as creators. For instance, when we have to create the plot for a story. 

The image below is a joke, it’s Friday! I am a lover of fantasy and was a heavy D&D player. Because of that, I have already many patterns formed.

  • The left side is a quick overpaint I made with GIMP on a very popular photo of one of the lowest moments in the history of sport.
  • The right part was generated with Midjourney using the prompt: “a dungeons and dragons scene where a mind flayer has taken the head of a female ranger in his head to attack her”

I am a game designer

I remember the opening of Jesse Shell’s book, The Art of Game Design. There is a mantra: I am a game designer.

When I think about game design I identify 4 main areas:

  • Systems design
  • Gameplay (or UX) design
  • Level design
  • Narrative design

To be more concrete, all game design is system design. Level and narrative design create gameplay and shape the player experience (UX, if you prefer). Narrative design has many things to share with level design too.

The narrative design delivers the most evident pieces of the game, from the Player’s perspective. The system is less visible but rules them all. In the middle, there is gameplay and level design.

Rules, which are part of the gameplay to me, influence the design of the UI. The UI is that part of gameplay (or UX) that connects with the narrative. UI is evident and tells something to the Players. So that is narrative to me.

There are many points of view on that, and that’s good. The simple term “design” has a broad meaning. And the geo where we work influences our vision too. Companies from the US tend to focus more on hyper-specialization. Here in Southern Europe, we do EVERYTHING. Also the coffee!

Then there is the personal factor. I am a game designer. That to me means:

  • work with everything from system to narrative
  • grab a course on narrative design and a year later on level design.
  • strive to master Excel, Unity, Unreal Engine and all the tools to create systems and gameplay
  • take screens and create wireframes and docs detailing rules and mechanics.

Trees and leaves

When we talk about free-to-play casual puzzles, we generally hear about a predominantly female and adult audience.

However, we have no idea how many kids play the most popular match-3 games. If you notice, the narrative theme is very childish in most of them. There is a reason for that: a connection between adults and children. Adults also download games for their children, and children influence the choices of adults. It’s fun to play a game that your kid also plays, right?

There are successful puzzle games with adult themes (see Gardenscapes, Lily’s Garden, Project Makeover). But pay attention: the most popular (Candy Crush Saga, Royal Match) offer childish fantasies. The concept of reign, candies, smiles, and so on.

When you think about your audience, also think about their child version. It works like a tree: on the trunk, there are the children, and the branches are all the directions they can take in life. The leaves are the adults.

You may want to think in the whole tree if you are aiming to build the next free-to-play hit. Every adult was a child in the past, there are fantasies that still resonate with us when we grow.

It’s always good to start from the trunk if you want to have a massive audience!

Remote or face-to-face?

Large corporations and Venture Capital investors are returning back to face-to-face or hybrid. Very often there are also interests in real estate investments that lead to that choice.

Other companies see remote working as an advantage. They can:

  • find qualified people in wider geographical areas
  • offer to employees quality of life.

The two positions do not need to be in conflict. Too often I read sentences about one or the other position that make me smile. There are common points on which to work:

  • It’s good for everyone to know that there is a place, an office to go to. It offers professionalism and an optimized space for work, which not everyone has. It is mentally reassuring. I believe it also improves loyalty, somehow.
  • We all know the problem of climate change and we know that a significant part is due to transport. Being able to reduce contaminant transport is one of the measures we must take, as humanity. There are people who deny this problem, and I respect it even if I don’t share it.
  • We are social beings whose evolution has been built on cooperation. Human contact is necessary in any case. There are people who are more or less introverted, in different situations. In all cases, it is good to think about how to improve the environment within the company, and its culture.
  • We all need time to take care of our private life, our family, and the people and animals we love.
  • We all want the companies we work for, or clients, to be successful. In this way, our work and salary will benefit. The problem arises when there are abnormal growths that cause a lot of stress to employees. Those aren’t healthy, and I’m convinced that big investors don’t like them either.

More issues

Having talent from large geographic areas means access to very distinct salary ranges. This can become good or bad depending on how you use it.

  • It can be beneficial for smaller companies, or in areas where there is no developed ecosystem.
  • It can be great for some professionals who would otherwise have a hard time finding work.
  • Employees in areas of higher density, where rents and expenses are high, may feel in danger.

My take

Neither face-to-face nor remote work is dead. On the hybrid solution, I reserve my doubts, since I don’t have enough data and I have never worked like that.

We need to shift focus to the betterment of our society. Working to build companies that add value from an ethical and human point of view. It is not a matter of remote/face-to-face, it is a matter of vision. How can you create value and make this World better? That is the question.

Combat: the center of gravity of game design?

Lately, I am seeing a lot of high-level solo projects popping around. I don’t know you, but sometimes I am so amazed that I think “What am I doing instead? Am I really a game designer? I mean, look at that!”. I guess it’s completely normal when you have passion for what you do.

One thing in common that I see very much is that the videos shared always show combat. So one may ask:

  • why combat?
  • Are we just violent monkeys always thinking and dreaming about fights and shots?
  • Why does combat have this sort of gravity that always sucks in the best designers?

To me, it’s not that we are doomed, to me it’s because combat fits perfectly in the true meaning of games. Let me explain.

Good reasons to put combat everywhere

We play games for a lot of reasons, but most of them are directly linked to our survival skills. To have fun is, to speak synthetically, to learn. And to learn is to improve our survival skills. Having to beat something or someone is part of the metaphor of survival.

Another good reason to me is that combat is a great way to realize game mechanics into a meaningful feedback loop. If you throw a ball for nothing, that physical mechanic in the long term can be very boring. If you have to hit cans you have a more interesting goal. If the objective is not a can but something that can hurt you, that gives you more motivation. The fun closure happens when you can throw the ball -> the ball hits and you see the feedback -> your score improves after that feedback! So that you can do the same over and over again and improve your score.

Combat has become in recent years also a design specialization. You can see a lot of offers out there for “combat designers”. Combat is for Players accessible and compelling. Many mechanics are easy to model and mix thanks to combat.

So, friends, we can rest assured. We are not awful beings, as humans we intuitively spot and take all possible shortcuts. As Players, we love to aim and kill, because we can train without getting hurt. As Designers, we can show off our craft and present our ideas in a fun context.

Exciting goals

The structure of the objectives of a game must be clear, but also and above all exciting.

At the time of classic arcade games, players had to pass the level and get the highest score. This was exciting in that context, where one could brag to friends or show off one’s prowess.

The console age built on that, adding storytelling over the years. Also in other contexts, the players could comment on their achievements. I remember phone calls with friends to explain how to beat a Weapon in Final Fantasy VII. Strategy guides and magazines with reviews were popular. And it was like this thanks to this desire to understand and discover new exciting goals to achieve.

Social games have summed up all this past, allowing us to collaborate to achieve goals. The metagame concept has developed, you can reach certain objectives even without playing. The experience allows even casual players to take part in something fun. There was also a cleaning up of objectives that were getting too complex. This is thanks to understanding and profiling players.

As game designers, we must always ask ourselves where they will play and how much time they will want to invest.

Fun fact: the most engaged casual players and those who will spend the most will

  1. come back every day (regulars)
  2. come for a minute, but stay for an hour.

The right context for the right ideas

A short while ago I met a friend who holds a manager position in one of the companies in my city. He told me that new ideas are one of the hardest things to come by.

Starting from that sentence I began reflecting on innovative ideas’ meaning. And I have to say that if I meet this person again, I would have my answer instead of listening as I did.

Every day on the various channels I frequent online and offline I am exposed to so many ideas. Some seem brilliant to me. Others, at least at first sight, do not surprise me. But then I didn’t read well or that person didn’t express well what he had in mind.

Ideas are not lacking. So what is missing from many companies that want to innovate? More ability to discern is lacking.

Discerning which ideas are the best is what is missing. To do that, you need to establish a process. Most games fail because they have no audience. But how come they have no audience?

Very often it’s because we put the workforce on things they either don’t care about or don’t have the skills to do.

We all know that match-3 puzzles are a bottomless pit. These are games that can earn a lot of money. But do we have the ability to create and operate such a game? Does our clique like to do this? Or would they rather make a graphic adventure but are forced to make candies that explode?

  • Discernment means the ability to make decisions in n informed and aware way.
  • Awareness means not neglecting the intentions and abilities of our team.
  • Good marketing and game design is not enough, you need everything in the right context.

Expanding the intellectual property

Years ago the free-to-play game Fallout Shelter was released. It is still one of the most appreciated mobile games nowadays.

The game is based on one of the fantasies from the Fallout series, but, and this is very important, not the central one. The fantasy of the shelters where people take refuge after the atomic apocalypse. A great idea!

In my humble opinion, the best way to use an AAA game’s IP to create a mobile game is not to transfer the original experience to the closest genre there. That’s the way to infuriate the fanbase, actually.

The best way is to find a marginal but recognizable fantasy. A few examples that come to mind:

Horizon: the fantasy of the tribes with their clothes and their colors. A doll dressing game?

Red Dead Redemption: the fantasy of poor towns with their vices. Maybe a dating sim?

I could go on for hours.

Keep always in mind that free-to-play mobile is essentially entertainment. Don’t think about using IP to make more money, think about expanding it.

(I admit this is hard to accept)

More creative less product

Product managers are a type of profile centered above all in business. It is true that many have design knowledge, but their role requires identifying and mitigating risks. When a new project is led by product managers, it is much better to dedicate oneself to making a +1 game, that is, a game that improves a few things on some other successful game. In this way we will avoid all the frustrations that come from the personal anxieties of those at the top.

A creative director, on the other hand, is naturally inclined to be open to exploring all the ways to arrive at a certain type of experience. When a game is run by a creative director who does his job well, the initial part is fun. In that case it is good not to forget the Pareto principle. Take 80% from something that already exists and create a new 20%. It’s not a norm, there are so many creative directors who have amazing ways of handling a project and inspiring the fantasies that need to be recreated. Some take from other sectors, such as cinema, theater, but also martial arts and so on.

I would like to see more new titles in mobile managed by creative directors and not by product managers. I miss the weirdness, the silliness and all the surprises that games that come from more creative minds give me. I’m sure features like shops, daily bonuses, achievements and special offers could come out of the pop-up hell they’re relegated to. Creativity should not be underestimated.

Physical versions of F2P

Free-to-play is a business model that helped create entire ecosystems of video games.

Often the monetization plans rely on a few people being able to spend very large amounts of money. Still, the model offers free fun to a lot of people.

[Anyone who spends a thousand, two thousand (or more) euros a month on a video game has a problem they should check. But I’m not an expert in psychiatry, so it’s a personal opinion based on my way of life.]

As a creator, yet, there is one thing that I really don’t like. When a company decides to stop a free-to-play service, the game disappears from circulation.

I would like the companies to release a playable offline version of their games. Just as a reminder, so as not to lose a part of the video game’s history.