What I really liked to see yesterday at Microsoft’s XBOX Showcase 2024 was the presentation of the new Call of Duty.
I am never been a COD fan, and I have never played that game too much. But I liked the developers’ interview explaining how they changed a single thing, the fantasy, to innovate meaningfully on the whole game.
The new fantasy of the “action man” led to a whole new set of features and animations. Some of them is designed for new audiences who, like me, are not experts playing that game. Refreshing!
Impressive and you can see how the game design is definitely a role shared among the whole team.
I just discovered that yesterday was the World Tetris Day. The history of Tetris is incredible, they made movies and documentaries on that.
I like to hear stories about game design as an invention. Most of the time we work with projects, not inventions. Inventions in creativity have the potential to create nostalgia.
I like vision statements like “games that will be remembered forever”. They mean to work to develop a market, not just saturate it to extract profit.
The day after World Tetris Day I wish you to invent something new. Have a great weekend everybody!
Game design uses technology to create entertainment. Entertainment is one of the words that have been corrupted in certain contexts.
In the dopamine culture, the dream of many is to attract the attention of the “users” and trap them forever. Entertainment is read as a synonym of “holding”, which is semantically correct.
Entertainment to me has much more in common with hospitality, instead. The act of being friendly and welcoming to guests and visitors.
Also in the Bible, we can read different translations (Hebrews 13:2):
Be not forgetful to entertain strangers: for thereby some have entertained angels unawares.
King James Version
Do not neglect to show hospitality to strangers, for thereby some have entertained angels unawares.
English Standard Version
It’s your call: entertainment as trapping the people’s attention versus entertainment as showing hospitality.
Are you holding or are you hosting?
Mine is always the latter, I create entertainment for human beings (and maybe angels, who know?), not monkeys.
There is some magic in the very first idea that comes to your mind when you start any creative endeavor.
When you start working on something new, it can be a project but also simply a task, you have that first intuition. In my experience, that first spark is often the most important one.
Some of the best songs in music history have been written in a few hours, too. And with creativity in general, it often happens the same.
But of course, this is just my sensation, I have no metrics, no data, no information to back it up. I don’t know if there is a general rule, a thesis, behind this.
I like to appreciate the beauty of things and not everything has to be estimated, measured, controlled, or predicted.
Long live the first sparks. They come out of nowhere, but more often than not they are the best choice.
When you are an employee you are there because you can do the job. Also because you can make THAT specific job, you master certain pipelines according to your level of experience. Finally, you are there because you can work in a team.
When you build your own company, you are working on creating an environment that permits your employees to build a business.
When you are a freelancer, you have a 1-person business that helps clients (usually companies) solve specific problems.
The social media era, the dopamine times in which we live suggests us “not to work for other people’s dreams”. That’s a weird lens to use to see the World. We forget the importance of sacrifice and duty for our societies to prosper.
There are different sets of skills that you need according to what you want to do. It’s not easy for me to suggest “Hey, did you lose your job? You are an expert, why don’t you build your own company?”. The responsibilities you have to tackle are completely others, and your experience will probably give you also a lot of biases. And most importantly, you should focus on the business, not on the pipelines.
The odds for a specialist to be successful in a completely different field are higher than in building a business in the same sector. The games business is full of doctors who built successful companies.
Some game designers out there can help solve wicked problems, outside of games. At this moment we have quite a few of them. That’s my wish, honestly.
When I walk in a wood, I focus my attention on the path and stop to admire the trees. Some of them are like monuments, they grew a lot. Fantastic!
Then I discover maybe a little mushroom that has grown during the same night. That mushroom will last a few hours or a couple of days.
I don’t give too much attention to the little herbs, the underwood that’s everywhere. It’s common behavior, I think. Still, they are an important part of the view and the smell that I get from the experience.
The fact is that the big tree exists and it’s big thanks to the whole biome which permits that. It’s impossible and surreal to think in a forest made out only of trees with no herbs.
The underwood is fundamental to the ecosystem, it’s what permits the big trees to be big in the first place. And the underwood can grow up to a certain point, that’s a quality, not a limitation.
If we want more trees and a bigger forest, we should let the underwood spread more and not cut it off just because it’s not tall enough.
Nintendo said that during this fiscal year, they will announce Switch 2. As far as I remember, this is the first time that Nintendo has put a number on the previous one. That makes me think that they will not innovate that much, this time.
But maybe I am wrong, and I imagine which improvements Nintendo can bring to their business.
The first thing is that their controllers, influenced by the competitors I don’t know, got very complicated. We passed from the cross and two buttons to 2 sticks, a cross, 4 frontal buttons, 4 retro buttons. A simpler control system will make more people want the console.
What if my Switch 2 is also my mobile phone? I would buy that. A mobile smartphone capable of running WhatsApp, and LinkedIn and making my work that is also the console I can play with my daughter. A smartphone that I can plug on my projector and play bigger.
Being a smartphone, a camera can add AR features to games.
And maybe they could try to bring back the Gameboy printer why not?
I read a post from a VC firm looking for projects to fund. One of the points was “clear GTM strategy”. GTM stands for go-to-market. Experts claim that the next big company will figure a novel way of distributing games out. Distribution is part of go-to-market of course.
I am fascinated by this concept of the minimum viable audience, which is the minimum number of fans you need to serve to make your business viable.
Another concept I like a lot, better than agile IMHO, is the shape-up methodology, where you basically set up deadlines and deliver making the best you can in the fraction of time you decided.
Those would be part of my go-to-market strategy, for sure.
Innovation in mobile games
The playbook is not working anymore and Players are claiming innovation, too. For mobile games, there are elements from the world of apps that mobile games never adapted and I don’t know why.
The first is the infinite scrolling feed. Mobile games are still stuck in the world of Flash games somehow. We still use pop-ups as if we’re operating on the World Wide Web. In some cases, I spend precious minutes closing pop-ups at every session. Also, video ads have to be dismissed with the X in top right corner. It is incredibly slow and frustrating.
An infinite feed guarantees engagement and also ads and special offers can be put in it. Every game can become more streamlined, helping the Players do other things while playing.
The second element is the widgets. You know that things that are not app icons that appear on your smartphone. Why should I enter the game to see who attacked me or to collect a daily bonus?
A widget would also be a reminder that the game is there, why is nobody using it?
I think that one of the issues we have with innovation is that we are not making enough efforts to find ways of measure certain design elements and choices. Everything can be measured in certain fashion. But more often than not designers are in a company just creating content, not solving problems. The “everyone is a designer” reigns always in contexts led by product managers, and there’s nothing to do with that.
The company I dream of has that issue fixed. But, I know, I am a dreamer.
Distribution
Marketing has become not about the brand, but about the people behind it. If you see the last ad from Supercell or you read about the last successes on PC, you will clearly see that.
Is it possible to make that scalable? Probably, yes. I would start from there.
The head of marketing from Larian Studios declared that marketing is dead and everyone is angry at him. He expressed quite bad, but I understood what he wanted to say. The marketing is super important, more than ever. But the old fashion of doing marketing is gone.
I have an idea for a videogame buzzing in my head since many months. It should be an adventure game in a solar punk setting where the Player moves on a skate and fights capoeira.
The name of the project is Silinha for now. Silinha is the family nickname of my wife and I want to dedicate the project to her. In fact, also the main character should be similar to her.
It’s ugly, I know, but I can see a lot of things in it. It’s not a good concept to share with a team, but it works for a solo project. I didn’t use AI to generate it, I looked actively for images (skaters, capoeira, solar punk) and made a collage in GIMP. I sketched on top to get the layout and then used plain colors to fill the shapes.
It’s bad, it’s ugly, but it’s mine and it’s my first attempt. So I am happy with it!
Today is a special day for the nation where I was born. 25 of April represents the Anniversary of Italy’s Liberation. It’s a national holiday that commemorates the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II.
Today I want to dedicate a post to 3 Italians who are contributing to making a great industry. I want to share with you 3 talks that are available for free and online, that prove the Italian contribution to our fantastic micro-world where lots of people would work.
The first talk is by Riccardo Zacconi, who years ago founded King (nowadays part of Activision/Blizzard). I remember having seen this talk years ago and it made me dream about working for King.
The second talk is an interview with the solo-dev, creator of Vampire Survivors one of the top indie games of last year. Luca Galante created a simple game with lore that is not possible to understand if you’re not an Italian, but it’s SO FUNNY if you are. Clerici, Dommario, Rottin’Ghoul are all references to the Italian trash culture and irony.
The last talk is with Massimo Maietti, one of the creators of Monopoly GO! which is the last huge success in the video games industry. I like to recognize in this person something very Italian, the connection we always make with culture and history in everything we make.
What the 3 have in common?
They are all Italians
They all had to live out of Italy
They made success in Angloamerican environment (curiously the Angloamericans helped a lot during liberation)
They all came from gambling games, like me. I will always say it: gambling games can be bad to you, I respect that. But they put you in contact with something very innate in the human compulsion. It’s all about amigdala!
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