Yesterday I wrote an introduction on LinkedIn because suddenly I got lots of new contacts due to my post on The Game Awards. I was taking care of things here at home and wrote that piece spontaneously, got much more traction than other times where I have the time of think and structure better my thoughts.
I got two new leads for clients, and the post shows nothing about my knowledge and skills, that is surprising. On the other side, the temptation to go always more personal and deep is strong.
I am sure that this is valid also for game making. If we create something that connects truly with us at a personal level, chances are we can achieve better results than making things just for the sake of business. It’s a delicate art, and it’s easy to believe to weak theories I am aware of that. But I am also aware that I have maybe 20 years of career in front of me and it would be better to spend them on something that truly matters.
