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Category: Opinions

The future of mobile games

Mobile phones are nowadays in everyone’s hands. Kids are playing mostly from mobile devices (tablets are a big player, they are used also in many schools). Still, when I listen to people talking about the future of mobile games, the discussion is always going around two things:

  1. effective way of stealing ideas (playbooks)
  2. how to hack the marketing machine and get people to install your game more cheaply (performance marketing).

Well, this can be a tactic for the short term, sure. But for the long one, we need to look at things with a critical perspective: mobile games are always the freaking same. We don’t see nowadays the kind of innovation we saw when Supercell, Rovio, and King arrived on the scene. We are still repeating (and improving) formulas, that’s all. And it’s very boring. The most interesting novelties are coming from UGC experiences inside of Roblox, from one side. From the other, we see an exasperation of FOMO, dark patterns, and grinding for the addicts. We are not going too far like this.

We need more game design, more research, and more risk betting on something novel. Of course, the discourse around distribution is very important, but we are distributing always the same and listening to people who are not building interesting games. That’s a huge problem for our industry.

Generative AI will never improve profit margins for companies, AI design and art are just scams. We need to return to the basics, at the drawing board, thinking really in finding interesting formulas for people looking for fun.

Talent and Effort

Talent is something that you have or you don’t. You can cultivate it or ignore it. You can also never discover your talent in your whole life. You can work on something, play with something, or make something without any talent. If you do anything with talent, everyone notices it.

Effort is a choice. If you don’t put effort into something it’s because you don’t want to. The context can influence the effort you put into something. You can also measure the effort and its results.

Four scenarios:

  1. You have talent and you choose to put effort into something. Best case scenario, you are the Nick Cave of what you do. Or the Maradona. Whatever you prefer.
  2. You have a talent for something, but you don’t put effort into it. You will never discover what you’re capable of. You can live with that, no worries.
  3. You don’t have talent but you want to do something. You put the effort in. The majority of successful professionals are like that. The important thing is to be aware of that and stay humble. Also, respect (and steal) talents when you spot them, which is not always easy.
  4. You don’t have talent and you don’t want to put any effort. This is a significant portion of people living in this World, as far as I perceive. In the case of creativity (art, writing, design, engineering, science, faith) an impressive business is building for them: generative AI.

Unprofessionalism

The recent news in the games industry comes with a bunch of social actions that are unprofessional. In this post, I would like to point those out (without saying names, of course).

The first thing is using bad words and cursing while posting about something. It doesn’t make you feel smarter, also if your content can be more viral. Believe me.

The second behavior is to speak regarding something you don’t know. “Company X laid off YYYY people, shame on you!”. Why are you doing that? Do you really know why it happened? No, you don’t.

The third issue is with people sharing WIP projects on social. Finish things, and show what you are proud of. It’s OK to share that you are working on something if you are looking for help, but it’s not OK to show something incomplete hoping that someone will hire you.

Last thing, we all like humor and cynicism but if you are constantly posting just that you are not putting yourself in a good light. You can look smart and experienced at the start, but then it’s tiring.

Do this instead

  • Try to evolve your communication style and channels
  • Analyze what you post and the results you have
  • Speak always politely, be always gentle

(I wish I could follow these things myself. Unfortunately, it’s not always possible because of the context and design of certain platforms)

Is the games industry even a thing?

Over the past six months or so, the very concept of “making a career in the video game industry” has completely evaporated from my mind.

There is no industry, because there are no guarantees or responsibilities. Whoever breaks it (for example by bargaining much more than you should) doesn’t pay. Indeed, the annual bonus is guaranteed by adjusting numbers on an Excel. Most often, numbers represent people.

The famous “industry” is nothing more than a mass of people who don’t even play video games and who create companies essentially to sell them. In the renowned “industry”, video games are almost an accident, they are not the important thing.

People who dream of video games, who study, who work their asses off, are tossed left and right like cattle. In the illusion of being able to create experiences that make other people dream. I understood this many years ago, thank God.

But it’s just an illusion, it doesn’t exist. The best thing is to do it in your small way and create your opportunities. Much safer, even if it doesn’t seem like it at first glance.

The problem with the “Microsoft Game Day Commercial”

I am European, so I don’t know if Microsoft made this commercial for the Super Bowl or what:

Many thoughts come into my mind, though. I can define the message as worrisome at the very least. I don’t believe in ghouls but I can see greed. Still, I tend to always find the good part in everything. Let’s go with the plot analysis

The ad starts with young people worried about their professional future. One of them wants to have a business, another wants a degree, and so on. The message focuses on an invisible enemy (“they say I can’t…”). My expectation for the rest of it was a revenge-based narrative. Something like “They say this, I show them I can do that”.

Instead, the protagonists accept what “they say” and start using a powerful AI to do the things they love. “Write me the code for my open-world game…”. My? Are you sure that game is yours? “Generate storyboard images for the dragon scene in my script…” Did you feed an algorithm that stole hundreds of artist’s works with your script? So lame!

The campaign perpetuates society’s renunciation of the growth of their future, young people. MS is saying that they should renounce their dreams and put them in the hands of the corporation. I know that they want to announce their service, but the cake is a lie. LLMs are very limited right now. The fact that they are trying to convince creative people to give up on their creativity drives me nuts.

I am also worried about the environment, how much energy and water are these services using?

Starting from UGC

Imagine you want to create a new team to develop video games. Imagine you have a team of veterans and people with less experience. One of the ways to start is Roblox or UEFN (Unreal Editor for Fortnite).

They are walled gardens but allow you not to worry too much about thinking about the game to develop. Roblox has more players than Playstation and Xbox combined. So there is a solid community of players.

When you start a new project by creating a team of people who don’t know each other, it’s a good idea to start doing smaller tests. So why not try these systems that already have their basis? In my opinion, it is an excellent opportunity to start.

Avoid the scarce mentality

Many talented people have been unfairly laid off. You can start thinking: “Hey, there are seniors from Blizzard open to work, they will never hire me. I am completing my engineering grade!”.

Let me tell you this is a fallacy. When we look at job openings we see very few positions for juniors or for people who didn’t work on a TOP game. Still, the possibilities are many.

The games industry is smaller than you think in number of people. But the games market is huge, opportunities are much more than you believe. Companies often don’t have to publish offers because internal employees know reliable people to hire.

You need to build!

Build your network, build your games, build your career. The job market is not meritocratic at all, it’s not the best that gets the job. The job market is a lot about being in the right place at the right time. Instead of spending your whole day doom-scrolling layoff news, build your future!

Please, stop it

People are complaining on a platform owned by Microsoft about the bad decisions that Microsoft made in many people’s lives. This is SO 2024, right?

We need to evolve as a collective. I don’t know the solution, but I think we should first state the problem well. It’s not a black-and-white situation. There are lots of nuances, posting a quote from Satoru Iwata doesn’t reveal the real problem.

The problem is not just greed. There is a whole situation to consider, we spent the last 3 decades experiencing dramatic shifts. It’s easy to lose the big picture. Easier to point the finger.

We need to evolve and think of new forms of collaboration, and different ways of financing projects. We need to improve our way of treating others like we are still doing.

The first step is to stop complaining, feeding the algorithms belonging to the same people that we are criticizing. That’s ridiculous, we are looking like the Pals! A clone of something already seen, now repurposed to serve as milking cows. Stop doing that!

Things I cannot accept anymore

Many game companies after the first interview send you an assessment to complete. You have usually between 4 hours and 10 days available to complete the assessment. Some company gives you free time, as long as you complete it.

There was that TV show on Netflix called Vikings. Among the many storylines, there is one about a person who has a serious handicap. He manages to use his disadvantage to become the king.

I have never passed a single test. Every time I get these assessments my mind goes automatically in “you are working for free” mode. I sent the result of my assessment and someone (I imagine her with a bored face and a cup of horrible machine-made tea) skimmed my assessment. And of course, it was a no. My bad will meets with the bad will of the reviewer, what do you expect? That is one handicap I have. And I made it a strength in recent years!

I have developed and hired outstanding designers for companies. True talents. Within 3 hours with a dashboard and a laptop with a game engine running and a spreadsheet, I can run a complete interview. The people I have hired are still there, crushing it.

When I am on the other side, nowadays I want the same. You send me an assessment, I say you “give it to me”. Then I read it carefully and write down exactly what I should do to complete the exercises and a time and cost estimation. I send everything via email, it’s better than simply rejecting the task. Writing all of this down often takes me 2-3 hours.

Again, nobody pays me for that. And of course, it doesn’t work. Don’t follow my suggestion if you really want that job. I am in a different position nowadays. I am not “open to work”. I work as a game designer every single day, I just don’t let anyone decide if I have a job or not. I want to work with you if you want to work with me, simple as that.

Assessments are free to work that no one pays. They are made to filter people out. They do not consider diversity and they are made to exclude. Companies love to claim “diversity and inclusion”. Well, this is part of it.

I am quite happy as a freelancer, a “warrior without a king”. Still, I don’t close myself up to any opportunity. But I need to feel that the company wants me, not the other way around!

Generalists are the concierge of the industry

I hear this sentence from a content creator on TikTok. Somehow, it makes me sad. Part of that is true, though. The industry needs for specialized talents, normally.

But many of us are generalists, not specialists. I don’t know if I prefer systems, gameplay, level or narrative. I like game design in general and I believe I am pretty good at it. Am I useful for the core industry? Maybe that content creator is right, maybe I am not good to stay in a big company.

Or maybe is completely wrong. We can see that many experts consider the generalists like me a great asset in a team. Maybe we are not good to finish the definitive job, but we moves easily across departments.

In the end is a matter of ego. If you are a generalist and you want to make everything alone, I have bad news for you. You need to work on it or go solodev (which is something I always consider, not for this reason). If you are capable of working with others, you can make a great generalist!