Years ago a politician spoke from a pulpit and people listened to him. Today there is a dialogue, real or virtual, with people. Otherwise, the politician has difficulty winning.
Years ago television told stories and people watched dancers and presenters from home. Today we see more dialogues and artists who train to become professionals.
Years ago the blog trend exploded on the Internet. People wrote and whoever wanted to read and commented. Today, various types of social media are used to connect with readers and dialogue. Substack works very well.
Years ago a company created a video game and put it on the shelves. People bought it and finished it. Today a company makes a video game and establishes a dialogue with the players. The video game is constantly updated.
The key to the intricate problem of distribution is to ease communication. Even while the game is being developed. Test the product with performance marketing, but open opportunities for dialogue, too.
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