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Author: Paolo

The future of games

Published by Paolo on 13/11/2023

This weekend I was scrolling the infinite feed of LinkedIn and reading updates from many experts. I have to say that lately from one side there are lots of challenges. Many layoffs across the whole IT sector and people looking desperate. From the other, lots of experts are sharing their knowledge online. This is absolutely a good thing.

One of the main topic is about the future of games. Right now, it seems that everyone can make and publish a PC game very easily. But the cost of AAA games production is rising and the value perceived by the players is going down.

There is a demand/offer problem, too many games and it’s hard that the people notices you. To me, the solution should come by adopting a different perspective. Unless you have a strong IP, like Call of Duty, you cannot just make a game and sell it. You cannot afford to assume that people will come buy it. Nowadays, you should first get in touch with people, make them notice you. Then the people will eventually buy your things.

There is a trend among content creators, especially tech ones. They use Patreon to arrive to their audience. They build little by little. Play-to-earn crypto games were scam, but they were making something good: making contact with people super early. Of course, the focus there was money which is never something good to relate with entertainment. Still, I liked this very fact.

The key to me is in being able to create a strategy to go towards the people, the Players. Not the other way around. If you are making a game and then you will invest your money in marketing to spread the word, it’s very possible you join the rest of noise. It’s better to start build your player base right now, instead.

On finishing games

Published by Paolo on 10/11/2023

Every game creator I know, every company I worked for, always wants a thing: that the Players stay with them until the end of content.

On f2p games the more the game stays in the market the more this is hard to reach. For premium games, games with an ending, it can happen. Still, in most cases it doesn’t. The vast majority of people do not complete the games they purchase. And the trend is going worse as we have so many great games published every month.

The question I have is: is that important? One may think that if the Players complete a game then maybe they will buy its sequel. Another can say that if the Players stay until the end it’s because they loved the game.

Well, I think of me and it’s not always the case honestly. There are games I loved and that gave me tremendous emotions that I have never completed. The reason is not important here.

That’s why in game design we like to talk about the moment-to-moment. The important thing is that the Players enjoy stay in our game while they stay. It doesn’t really matter if they don’t complete the game. If we provided them enjoyment, engagement, challenge and motivation during that time that is where the real value of games is.

The Player is YOU

Published by Paolo on 09/11/2023

There is something I love in tabletop games rulebooks: they refers to YOU, not to the Players in general.

I think that documentation should adapt a similar method in order to the readers to empathize with the Players. You introduce who are the Players and their traits, behaviors and needs. And then you invite the reader to be one of them.

Using you instead than third persons can really improve with simplicity the effectiveness of your docs.

On analysis and deconstructions

Published by Paolo on 07/11/2023

In the last decade lots of satellite businesses built around the games. I have to say, especially since the boom of free-to-play, late 2012. One of them is analysis and break downs.

There are lots of services that offer data and screenshots of existing games, successful or not. A company or a private may pay a subscription to get access to those and save time in theory. Make better forecasts.

I have learned over the years that business managers hate uncertainty. Also if it is almost impossible in games to predict a success, economists and marketers hate what we game designers love the most: getting lost into a forest of creativity. Iterate, until the game is perfect. Business people prefer instead to rely on data from other companies, other contexts, other teams and follow their lead. If you want to work as a game designer for the industry, you have to deal with this bs.

I believe instead that every context is a different context. That our life is short, like very short (probably you will have around 40 summers left, think about it). It’s better to create something unique and maybe fail. Than create something that somehow already exists… and then fail!

It’s interesting to read break downs and analysis, but do not forget: those games we love are made by other people in other countries with other budgets and history. Never forget this and focus on put your own voice out. Own your thing.

Be a professional

Published by Paolo on 02/11/2023

There was a time when companies decided if you were apt to join the games industry or not. That time is well gone.

I see a lot of messages on social networks, especially LinkedIn, by people looking for the next gig in a company. Someone is looking for the first job. Which is normal and good, LinkedIn was created exactly for that reason.

But, you cannot permit to stay at the border of the river waiting for your opportunity to pass. You have to be what you want to be first. Don’t just look for a job, do the job.

Many years ago it was impossible or very hard to do something without working for a company. Companies acted like a filter, they decided somehow you were worth or not. That is not the case anymore. You have all the material to do what you like to do. In case you have to pay the bills, there are nowadays alternatives to do that.

Be a professional first, then companies will look for you! It’s not the other way around anymore.

How to design for 1M people

Published by Paolo on 31/10/2023

Every gaming business founder wants to reach that milestone. 1M players and counting. So, how do you design for 1M?

You simply don’t. You design for 3-7 people instead. Be prepared for the growth, of course. But good design is a personal thing. Is for someone!

Who’s that someone? When you work for a company, that someone is first of all your manager. You don’t design for players, you design with players in mind. But your client is your manager.

You should first convince her!

Paternity Leave

Published by Paolo on 30/10/2023

I had a baby and I am very happy. I love her so much and met her just 11 days ago. I am on paternity leave.

Being a freelancer, this does not exist fully. I will still support my projects and make new contacts. My intention is to design a game dedicated to her. I am already on it.

With other projects I learned that is better to keep things for me until I have something that I can share and can be interesting for people. Otherwise, my energies may go in wrong directions and I can lose steam.

MDA from artifacts to services

Published by Paolo on 26/10/2023

MDA is great to start, but as you can read on their paper it was created where the games were considered artifacts.

Nowadays many successful games are services, the model should be updated to me.

  1. considering not just mechanics, but themes and fantasies
  2. considering not only dynamics, but the journey
  3. identifying more aesthetics based on “stress relief”, “entertainment” and “engagement”

Theme or mechanics first?

Published by Paolo on 25/10/2023

There are many approaches to game design, but the most common ones are two: “theme -> mechanics” and “mechanics -> theme”.

Sid Meyer is one of the most famous representatives of the “theme -> mechanics” approach. In that fashion, you start from a fantasy, an experience you want to offer to the Players. Then you describe all the mechanics needed to realize that fantasy. Mechanics should offer meaningful choices for the theme to be properly implemented.

Shigeru Miyamoto is a master of the other approach, mechanics -> theme. His games try to find the most engaging and fun mechanics with lots of possibilities. Those games offer surprising twists, using a Japanese technique inherited from drama: kishotenketsu. The mechanics define new in this way new themes. If you look at the most famous games, the theme sounds pretty crazy. It’s because it is defined by mechanics, not the other way around.

What about us? Should we choose one approach and go for it or look for a synthesis? That is up to you, to me the important thing is to be aware of our choice and not leave it to chance.

Game design with mandinga

Published by Paolo on 16/10/2023

There is a Brazilian word I learned by practicing Capoeira: mandinga.

Like many words from Brazilian Portuguese, its origin goes up to Africa. The original “mandingueiros” were Muslim literates who compared to other enslaved people knew how to read and write. That’s why they were considered like magicians, almost.

“Mandinga é fazer com pouco, muito!”. Old Capoeira masters speak these words: mandinga is to make a lot with a few things.

This knowledge from the history of our World can be adapted to game design, too:

  • When you have budget 10, it’s better to design a game for budget 3. Your team will thank you later. Explain mandinga to the voices telling you you are not being ambitious enough.
  • When you don’t have access to all the best talents in the World, remember that games like Counter-Strike, League of Legends, and Candy Crush Saga were not created by people with huge tracks.
  • It’s better to do one-two things very well than five-seven average. Remember that the value is in the IPs you create, not in the features you add.

Put a little bit of mandinga in your game design!